The Yiannis Daily Podcast

By Yiannis Papastergiou

Documenting life and business. Getting personal or geeking out about conversions in websites, marketing, paid advertising, automation and artificial intelligence.... more

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FAQs about The Yiannis Daily Podcast:

How many episodes does The Yiannis Daily Podcast have?

The podcast currently has 99 episodes available.

The Yiannis Daily Podcast episodes:

November 14, 2023 SEO on steroids for organic traffic
What comes to your mind when you think of organic growth, reach, and traffic? 🌱💻📈
Let me guess…
Blogs, website SEO, Social media. ✍️🔍📱
Anything else? ❓
No?
What about landing pages? 🛬📃
Let me explain.
Let’s say you are running a website design agency.
People worldwide are looking for a website agency to hire for a new website or revamp their existing website. 🌍🔧
What they will search is:
Best website agency in Cardiff
Best website agency in London
Best website agency for real estate agents in Bristol
Best website agency in Melbourne
You get the drift. 🛤️💡
If your business is not local…
Do you rank for these terms? 🏙️🔍
Will anyone in Oxford find you if they search for a social media marketing agency?
Probably not.
And it is a wasted opportunity. 🚫💼
How can you rank?
Not with blogging, that’s for sure. ✖️✏️
Find the local keywords of the services you offer for the city you live in. 🔍🏘️
Create a duplicate of your main landing page (e.g. homepage), and change the keywords to make it keyword-rich in these terms. 🖥️🔧
Rinse and repeat for all the cities in your country and not only!
Now you have a landing page (or hopefully way more) that will, in time, rank for all these local searches, and you will start getting organic traffic to your website and, hopefully with a good lead magnet or a free consultation, start getting clients for your services, consultation or products. 🌍🚦👥
Does it need time and effort?
It sure does, as anything organic. ⏳🛠️
Will it pay off in the long run because of all the organic exposure your business will receive?
F*ck yeah! 🎉💪
Are you going to try it?
I hope so! 🤞🚀
I will certainly implement it and let you know about my results! 📈🗣️
Feel free to ask any questions in the comments below, I am happy to help! 💬🤗

#DigitalMarketingPodcast #SEOInsights #PodcastForBusiness #LandingPageTips #OnlineMarketingPodcast #WebsiteOptimizationPodcast #SEOSecrets #PodcastForMarketers #WebDesignTalk #BusinessGrowthPodcast #MarketingStrategyPodcast #OnlineExposure #BusinessPodcast #GrowthMindsetPodcast
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6min
November 13, 2023 £4875.35 in my bank account by…mistake?
£4875.35 in my bank account by…mistake? 💸🤔
What would you do if this happened to you? 🤷‍♂️💰
Listen to what happened today, I would appreciate any advice or help. 📣🙏
Wrong answers are welcomed, too! 😂👍
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3min
November 12, 2023 How I stay organised with Google Calendar and Tasks
How do you plan your TODO list? 📝🤔
Productivity and laser focus are continuous improvement subjects. 🎯📈
For the last 5 months, I have been monitoring everything I do during the day to understand and measure how my time is spent. ⏰🔍
I am using Google Calendar, and I am color-coding my various activities. 🗓️🌈
This has helped me to be more conscious of what I am doing what works for me and what is not. 💭👍👎
In the last 4-5 weeks, I have added tasks to plan ahead on what needs to be done the next day. 🗓️✅
I have tried to plan for the next month, then the next week and each individual next day, but the longer I try to plan, the less accurate my planning is. 📅🚫
I also use Notion, but only for note-taking and project management. 📓💼
What tools are you using to stay focused, structured and productive? 🛠️🎯
What methods do you follow? 🧐📚
I am keen to learn since I always try to make the most of each day and each hour I spend on my business. 🏃‍♂️💡
Let me know in the comments below! 💬👇
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5min
November 11, 2023 Breaking News: New ChatGPT Updates - Document, Image & Voice Conversations available in GPT-4!
In today’s live, I briefly talk about the announcement from OpenAI about the new ChatGPT features that: 💬📣
Allow uploading a document to analyse it (previously available with plugins, now natively). 📄🔍
Integrating with DALL-E to allow image processing. 🖼️🎨
Voice conversations with the chatbot are available from the ChatGPT mobile application! 📱🗣️
If these are not exciting news, I do not know what is! 🎉💡
Are you scared or excited about the progress of the AI technology? 😨😃
Are you using AI in your daily life and business to improve productivity? 🤖🏢
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2min
November 10, 2023 Cancel culture: negativity and controversy about MrBeast latest video (100 Wells Built In Africa)
Today, I am celebrating a presentation with a great reception from over 30 people! 🎉👥
It is such a beautiful feeling to help others with their businesses and their lives in any way possible. 💼❤️
Today, I am worried about negativity, too. 😟
@MrBeast in his last video built 100 wells in Africa for people to have clean drinking water. 💦🌍
The reception, polarisation and negativity I read everywhere in social media troubles me. 📱👀
How can we raise our children as role models when we negatively judge something that is making the world a better place? 🤔🌏
Why are we so predisposed to see things with negativity? 🙁🤷
This is where I agree with @garyvee we need to spread positivity around, and we need to give power to positive events without trying to find the negative angle on everything. ✨👍
What kind of example do we give to others who would love to do something nice and publicly share it just to get people judging them like they committed a crime? 😓🚫
We should be more grateful for anything good and tone down the negativity, please. 🙏💖
This was the whole discussion today where 4 people joined! 🗣️👨‍👩‍👧‍👦
It was the first day that I had people joining in! 🚀😊
I was shocked and I loved every single second, every message, every interaction! ⏰💬
Use social media to connect with other people! Yes, talk about business, sell your services and products, but most importantly…
CONNECT! 🤝💬
To the next one, my friends! 🥂👫
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21min
November 09, 2023 How Can I Help You With Your Marketing?
How can I help you with your marketing? 🤔💼
How can I help you raise awareness and bring more leads and new customers to your business? 📈🧲
I just finished with a 72-slide presentation for Tara’s Biscuit Factory about Meta Ads. 🖥️🍪
Tara, it will be fun, I promise! 🎉✨
I also chatted the past few days with Christian about his business and marketing. 💬👔
This is a recurring theme to talk with people about marketing, paid ads, and cold outreach. 🗣️💸
So many business owners are knowledgeable and passionate about their craft with start-ups or established businesses, and the one thing they struggle with is… 😟🛠️
How to get more awareness of their product or services. 📢📦
How to bring more visitors to their website and sales pages. 👥💻
How to get more leads and how to get more clients. 🤝🔍
You would think that with so much information and so many agencies out there marketing, leads and sales would not be an issue anymore. 🌐💡
Unfortunately, it is. 😔
And I want to help. 🙌
Yes, I do services and consultation but I would love to know what your business is struggling with and create free digital products and courses that address these matters once and for all. 🏗️📘
I would also invite any of you to join my Instagram live-streaming daily and ask questions. 🎥❓
I am trying to set up myself so I can live stream on Facebook, Instagram, and LinkedIn at the same time so I can get more of you to participate and get value. 👩‍💻🔗
In the meantime…
How can I help? 🆘
PS. I spent another day in Natwest Accelerator Hub working in and on my business, excited to be a part of a cohort of like-minded people passionate about their ideas and businesses and working daily to solve problems and serve people! Trying to make a difference! 🚀🌟
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5min
November 08, 2023 Everyone needs a website. Now. Here Is Why...
Whoever tells you you do not need a website is lying to you. 🤥
How do I know? 🧐
Because the ones that say this bullsh*t to you most certainly have one! 💻✨
I came home to go live without a topic in my mind. 🏠💭
Then I opened my laptop and saw a spreadsheet, and I had to get some things out of my system. 📊🗣️
I recently researched female course and membership creators to learn about their landing pages. 🕵️‍♀️📚
This research would lead me to design the best possible landing page for a client and her membership offer. 👩‍🎨📈
I found 82 women doing this as a business; this was enough sample. 👩‍💼👩‍💼
The sad realisation was that 29 out of the 82 (which is 35%, by the way) did not have a website but only something like LinkTree, Stan Store, Milkshake or even worse, a Google Form. 😔🔗
A message to all my professional people (content creators, business owners, software developers, recruiters, hair stylists, make-up artists, ALL OF YOU) to do a website. 📢🌐
Buy a domain name with your name and surname for £15 per year, and start a subscription with WordPress if you are a newbie. 🛒💡 If you do not have enough money and design experience, get a Squarespace or Wix membership for less than £200 per year and get yourself a website that showcases who you are and what you are interested in and offers value to others! 🎨📲
Everyone needs a website; we are in 2023, and a Facebook and LinkedIn account will not cut it. 🚫📅
Please stop being digitally homeless. 🙏💻
Let me know if you have any questions or need help or guidance; I will be happy to help! 🤝🆘
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7min
November 07, 2023 You are running ads the wrong way! aka How to run ads with a small budget
Do you run ads for your business? 🏃‍♀️💼
If you are, then you are probably doing it the wrong way. ❌👎
Today's live was inspired by a consultation call I had with @biscuitcommunity a week ago about her business in 2024. 💡📅
The standard ads framework people teach and follow is:
1. Advertise your product to a cold audience, hoping it converts to leads or sales. 🧊💸
2. Retarget to the website visitors and hope they will convert the 2nd or Nth time they visit your page. 🔄🎯
Even when it works, this framework is very costly and not affordable for content creators and small business owners with restricted budgets. 💰🚫
The way I suggest people run their ads is simple:
1. Create content and post it organically. 🌱📝
2. Put a small amount of money behind each piece of content (e.g. $3 or £3) and target video views or post engagement. 👀💵
That's it. ✅
Why the bloody hell, Yiannis?
I won't make any sales this way. I will just waste my money. 🤷‍♂️🔥
You post 2 pieces of content daily, more than the average content creator or small business. 📈📆
This would mean $6 per day on ads = $180 monthly. Right? 💡💳
With this amount of money, you will get tens of thousands of people to watch your videos and engage with your content, and I promise you some website visitors, too. 🤝🎥
Now, these people know your brand and business and are part of your pixel. 🎯👀
In other words, they are not cold audiences anymore. They are warm. 🔥❤️
Now rinse and repeat for, let's say, 10 months. 🔄🗓️
$1800 was spent for hundreds of thousands of people who have watched your content (probably more than once). 💲👀
Now it is Black Friday, and you want to promote your new sale. 🛍️🖤
The only thing you need to do is to retarget to this warm audience. 🎯🔥
And it will be cheap. Very cheap. 💸✂️
And your conversions will be so much higher. 📈💫
If you tried to reach the same number of people, you would have to spend 10x more money for lower conversion and probably lose money on every new client. 📉💔
You don't believe me?
Try it. 🧪✨
You will thank me later. 😌🙏
PS. It works with every social media platform. 🌐✅
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3min
November 06, 2023 Helping Content Creators Grow Their Business
This was my first #live
Trying to challenge myself I am committing on doing daily lives sharing my learnings!
I am serving content creators for many months now and based on what @hormozi mentions about the:
One avatar, one channel, one product concept,
I will do a deep dive on #instagramgrowth coaches and their businesses, social media and products.
My research will lead to stats, content, products, services and consultation designed to help them grow their business.
The 3 pillars I want to help them are:
1. Grow reach
2. Grow leads
3. Grow sales
that will lead to higher revenue with focus on higher conversions.
The mission is to help them make more money with the same marketing effort from their end.
@smallbusinessgrowthclub you are the inspiration of this epiphany and I will need your wisdom and experience!
BTW, I am launching soon a daily newsletter that will help content creators grow their businesses and revenue.
I will share everything I learn by studying, researching and working!
See you in the next one!
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3min

FAQs about The Yiannis Daily Podcast:

How many episodes does The Yiannis Daily Podcast have?

The podcast currently has 99 episodes available.