Lessons learned about Yield Management related to a Rate Card update for a New York publisher

Peter Naylor, former Sales Leader at Hulu, Netflix and Snap discusses different video advertising strategies. Different types of video advertising. How video content owners should maximize the value of their assets.

Paul Lewis discusses Top-Down and Bottom-Up Pricing. The best way to benchmark in Digital Media. Pricing New Product Introductions.

Simon Halstead discusses key programmatic advertising trends, including Curation

Tim Stephens discusses some of the challenges and insights from his many years as a Programmatic Supply Specialist in Digital Advertising

Sean Quick outlines four things that Publishers get wrong when they are implementing programmatic advertising

Ramona Gonzales shares her lessons learned from her career in Digital Media

Resources Discussed.

https://www.phyl.org/ Never Search Alone

https://latinomedianetwork.com/ Latino Media Network

Michael Albers, former head of Consumer Product at Verizon Media discusses the Fractional Work model

Marc Grabowski to discuss how to develop better leaders and managers in Digital Media companies. In the interview we discuss advice for new managers, common management mistakes, how companies can set up better management programs and the difference between a good manager and a good executive leader.

Greg MacDonald on 2024 Ad Tech trends, including the impact of the 2024 election, the intersection of M&A and Artificial Intelligence, and the challenges to Retail Media Networks from Cookie Deprecation