The Yoga Pro Podcast

Summary

Navigating social media can be a huge frustration for yoga professionals who are trying to be authentic in their marketing.  Madison Crane joins us to help us figure out the best way to decide what platforms to use and gives some specific tips to help us use our social media effectively.  She has an MBA in Social Entrepreneurship, and is the owner of Madison Crane Marketing and co-owner of an English language academy called Speak Alive. She's also a project manager for the social media management company Schedult.

 Topics

[2:01] Why she started working in social media

[3:30] Madison talks about how social media marketing is not about selling and advertising

[5:52] How to decide on which platforms to use

“If you want to use Instagram and Facebook and LinkedIn, you can post the same posts. On all three, even though some of them have different features. But I like to create bigger posts for LinkedIn because they have the availability to use up more space on there.”

[9:23] Why you should use Instagram stories

“If you post maybe three videos of yourself talking and people click through, but they finish your whole row of stories. Then that looks better than if they just exit out of your stories because you've talked too much or put something too long on there.”

[13:45] Making stories relevant

[15:51] Using the platform’s features to get more traction

[17:22] When and where to add links

“All platforms want you to spend more time on them because that means more ad money. Right? So anything you're doing, you're like, okay, does this help my followers spend more time then probably the algorithm is going to like it.”

[19:50] Different types of content that engages

[26:36] How to maximize hashtags.

[31:51] Madison talks about the benefits of using the free app Canva for graphic design and how you can save time by making templates

[35:41] Why consistency is important

[36:22] Connection and selling

[37:25] The importance of branding

[41:16] Best practices for interacting with followers genuinely

[44:50] Madison talks about batching and scheduling posts

[48:26] When to hire someone to help with posts and ads

Interact with Madison:​  

[email protected]

https://www.instagram.com/madisoncrane/

Sign up for Madison's Course-Create Social Media Content for a Whole Month in Just ONE DAY!

https://madisoncranemarketing.teachable.com/p/create-schedule-your-social-media-content-for-the-whole-month-in-one-day/?fbclid=IwAR022j4Z2yNDUdSg0ePfirWXkYOxQdbSL7TbAl-SuyD9gXazosSX5wBpmNM

Canva graphics and post creation tool https://www.canva.com/join/siding-onyx-boiled (affiliate link)

Social media scheduler that Pamela uses:  https://publer.io/pamelacrane (1 free token when using this affiliate link)

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]

• Sign up for The Yamas and Niyamas in Practice
  • https://interoceptiveperformance.vipmembervault.com/products/courses/view/1044526
• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault
• • https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter
• • https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela
• • https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

How can we cultivate compassion to be more effective promoters of social justice work? Marsha Banks-Harold joins us to share her personal and professional expertise on compassionate social justice.  Marsha is a certified yoga therapist, C-IAYT, E-RYT 500, YACEP, RPT, RCYT, and BSC. She is the owner of Pies Fitness Yoga Studio and the creator of the flagship yoga class, My Body Don’t Bend That Way.

Topics

[2:01] Marsha describes the amazing experience of her first yoga class

[5:58] Body shaming in the yoga space

“This is a time in 2020, really to embrace accepting everyone and really just believing that regardless if your size two or 20, or whatever that number is for you; that if you meet yourself where you are and you have an experienced yoga teacher or yoga therapists that has a good heart, that will really take the time to adjust and hold space for you-then your experience will be just as transforming.”

[8:57] Making assumptions and creating safe spaces

[9:49] Marsha defines compassionate social justice

[12:09] Using yoga philosophy to address social justice

[14:43] Helping people to be heard and seen

[17:05] Svadhyaya as a path to authenticity

[18:45] Having uncomfortable conversations to build relationships

“If we bring in yoga therapy, we connect together- we collaboratively work through with ‘What are the solutions?’”

[21:16] Bringing agency to marginalized communities, holding space, and building resiliency

[23:44] Intention and impact of actions

[24:44] Ideas for bringing people together and shift perspective

[27:28] Social justice in the yoga studio

“I talk a lot in my studio about learning opportunities; not just in my studio, but in life. Every situation that comes up is an opportunity to learn.  It may not be a really warm and fuzzy learning experience, but you'll still learn from it.”

[31:53] Racial trauma and microaggressions

[35:27] Marsha shares a personal story

[40:35] Svadhyaya and setting boundaries

[42:52] Marsha shares her favorite yoga therapy tools

Interact with Marsha:​

• www.piesfitnessyoga.com
• [email protected]
• https://www.facebook.com/PIESFitness
• https://www.instagram.com/piesfitnessyoga/

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]

• Sign up for The Yamas and Niyamas in Practice
  • https://interoceptiveperformance.vipmembervault.com/products/courses/view/1044526
• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault
• • https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter
• • https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela
• • https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

Wow, this interview with Shelly Prosko covers the gamut of Compassion, Pelvic Health and Pain care.  It almost felt like a yoga therapy session for a bit, and she shared so much great information. Shelly Prosko, PT, C-IAYT, CPI, is a Canadian physiotherapist, yoga therapist, author, speaker and educator dedicated to empowering individuals to create and sustain meaningful lives by teaching and advocating for the integration of yoga into modern healthcare. She is a respected pioneer of PhysioYoga, a combination of physiotherapy and yoga.

Topics

• Shelly talks about myths and misconceptions around compassion and self-care [1:45]
• Peace and equanimity [4:21]

“What the research shows is actually, when you come from a place of self-compassion, you're you actually are more likely to not only change your behavior to more positive changes, but you're more likely to sustain them over prolonged periods of time. And we think it's because it's coming from a place of genuine love. It's rooted in love for yourself.”

• Guilt and self-care [8:50]
• Shelly shares her personal struggle with feeling guilt [14:05]
• Yoga and accessibility [17:21]
• The different paths of yoga [19:05]
• Anatomy and the pelvic floor [21:40]
• Emotions and the pelvic floor [26:07]
• Men and pelvic health considerations [29:33]
• Shelly shares an example of a plan of care [31:02]
• Creating a safe space [37:28]

"If someone has an over recruited pelvic floor-first and foremost, create that therapeutic alliance, that trust.  Create an environment where they feel safe, heard, seen, loved, that will affect the pelvic floor immensely.”

• Trauma and the pelvic floor [39:21]
• Changing your relationship with pain [41:23]

“We tend to think that the amount of tissue damage that we have, so how bad the problem is, and where it is no, that is directly correlated with pain. And it's not and this is science, we know this, it's not linear.”

• Changing neural pathways [51:33]
• Catastrophizing pain [53:41

Interact with Shelly:​ 

• https://physioyoga.ca
• https://www.instagram.com/proskoyoga/
• https://www.facebook.com/physioyogatherapy
• Yoga for People in Pain by Neil Pearson
• https://lifeisnow.ca/wp-content/uploads/2015/09/Yoga_Chronic_Pain_International_Journal_Yoga_Therapy_2008.pdf
• Link to Marlysa, Shelly, Neil, and Matthew Taylor’s White Paper on Yoga Therapy and Pain
• https://rb.gy/y0v4iz
• Link to Book Science of Yoga in Pain Care
• https://amzn.to/3ll4AYa (Affiliate link)

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]

• Sign up for The Yamas and Niyamas in Practice
  • https://interoceptiveperformance.vipmembervault.com/products/courses/view/1044526

• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault
• • https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter
• • https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela
• • https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

In this episode, Jivana Heyman talks all things Accessible Yoga and shares a practice with us.   Jivana Heyman is a C-IAYT, E-RYT500, and is the founder and director of Accessible Yoga, an international non-profit organization dedicated to increasing access to yoga teachings. Accessible Yoga offers Conferences, Trainings and a popular Ambassador program. He’s the author of the book, Accessible Yoga: Poses and Practices for Every Body (Shambhala Publications), co-owner of the Santa Barbara Yoga Center, and an Integral Yoga Minister.

Topics

• Jivana starts us off with a little practice [1:50]
• Jivana talks about his yoga journey, activism, and trauma [4:38]
• Yoga as a spiritual practice [8:13]

“Yoga is a spiritual tradition. It's a beautiful ancient lineage that we're lucky to be practicing.”

• Commercialism and colonization of yoga [9:37]
• Accessible yoga as deeper teachings [10:16]
• Jivana’s thoughts on yoga therapy [10:54]
• Respecting the tradition of yoga [12:42]
• Going online with trainings [15:05]
• His inspiration for writing the book Accessible Yoga [17:42]

“I'm really interested in kind of looking at how different poses can be adapted to different bodies. And I think the way I approach it is by looking at the why behind the post, like why do we do the pose, you know, what is the purpose of the practice and the benefits?”  

• Individualizing practices and trauma informed teaching [21:25]
• Accessible yoga as mutual support for yoga teachers all over the world [23:09]
• Jivana’s biggest obstacles in making yoga accessible [26:40]

“A lot of people think the goal of yoga is simply to quiet the mind or be enlightened or something or do some acrobatic pose; really, the goal of yoga is to have clear thinking and clear vision.”

• Experiencing trauma and fear in the time of covid [29:48]
• The importance of listening as a yoga practice [33:13]
• Mindfulness during covid [34:43]
• Yoga and anxiety [36:32]

Please leave a review and let us know what you liked about this episode and share it with your friends!

Interact with Jivana:

• https://www.facebook.com/groups/accessibleyoga
• accessibleyoga.org
• accessibleyogatraining.com
• jivanaheyman.com
• Accessible Yoga Trainings
  • https://www.accessibleyogatraining.com/training
• Jivana Heyman Chair Yoga Training
  • https://www.aimhealthyu.com/courses/chair-yoga-101-with-jivana-heyman
• Order Jivana’s Book
  • https://amzn.to/387mOIL (affiliate link)

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]

• Sign up for The Yamas and Niyamas in Practice
  • https://interoceptiveperformance.vipmembervault.com/products/courses/view/1044526
• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault
• • https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter
• • https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela
• • https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

​Garth McLean candidly discusses his diagnosis with Multiple Sclerosis, how it affected his life, and how he successfully manages the disease through the tools of yoga.   He is a dedicated practitioner of yoga and is a senior level Certified Iyengar Yoga Teacher (Level 3 – Intermediate Sr III), a Certified Yoga Therapist and Approved Professional Development Provider with the International Association of Yoga Therapists (C-IAYT), and a Registered Yoga Teacher (E-RYT 500) and Continuing Education Provider (YACEP) with Yoga Alliance.  

Topics

• His diagnosis and how he found yoga [1:36]
• What his doctor recommended [8:12]
• Arrive where you are on a given day [9:27]
• His thoughts on compassion [11:11]
• His timeframe from symptoms to diagnosis [12:57]

“This major storm is going on inside my body. Well, now there's a storm going on worldwide for all of us that we're dealing with. And we're dealing with these things on a daily basis, which can be traumatizing. And it can be also motivational to take action in many ways.”

• His timeframe from starting yoga to feeling better [16:11]
• Optic neuritis and relapses and how he manages Multiple Schlerosis with more yoga and no daily medications [19:35]

“When we lose when our body isn't working in the way that it used to work, when we were younger, there's a certain element of grief that comes into play-and it's worth recognizing that it's okay to grieve. It's actually okay to grieve, in order to heal and move beyond a certain amount of acceptance.”

• His nutritional regimen [31:30]
• His thoughts on fatigue [35:13]
• His favorite pranayama (breathwork) [37:50]
• How he finds confidence and happiness through yoga [41:53]

Please leave a review and let us know what you liked about this episode and share it with your friends!

Interact with Garth: ​

• www.yogarth.com

• [email protected]
• https://twitter.com/yogarth
• https://www.facebook.com/garthsyogapage/
• https://www.instagram.com/yogarthman/
• Link to buy Yoga and Multiple Sclerosis: A Practical Guide for People with MS and Yoga Teachers
• https://amzn.to/3mriXu7 (Affiliate Link)

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]
• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

Self-care in the time of Covid is more important than it ever has been.  How are you taking care of yourself? Adhana McCarthy shares some great advice on slowing down, grounding, exploring grief, and dealing with negative thoughts.  She is a Physician Assistant (PA-C) and Certified Yoga Therapist (C-IAYT), and Iraqi war veteran, wife, and mother of a 3-year-old son.  She is also a researcher pursuing a PhD in Public Health at UCSD, and the director of Hug Garden.

Topics

• Adhana shares a practice for grounding [2:03]
• People’s hierarchy of needs during Covid [5:07]
• Her words on slowing down [6:26]
• Hug Garden outreach [7:33]
• Why you should be gentle with yourself during covid [9:28]

 “Whatever ideals you had about parenting, it's just gonna be knocked on its butt, you don't have all the supports to make that happen at the same level. And so spinning your wheels trying to make this perfectly curated thing is not nearly as important as just spending time with them and saying that you love them. And having them occasionally say that they love you.”

• Why yoga is slow medicine but strong medicine [12:19]
• How to know when to say no [15:10]
• She discusses her training in South Korea in Zen yoga [20:50]
• Why you should explore your grief [23:13]
• How journaling helps her cope [29:33]
• Dealing with negative thoughts [33:39]

“So, you have these automatic negative thoughts. And you're like, Hmm, this keeps popping up. What is the truth? What would I tell my son, my three-year-old son if he came to me and told me Oh, I don't deserve to be here. I'm not smart enough to be in school.”

• Her favorite mantra [35:53]
• Being ok with ambiguity [46:31]
• Ways to find self-care [48:22]

Please leave a review and let us know what you liked about this episode and share it with your friends!

Interact with Adhana: ​https://www.facebook.com/huggardengrow

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]
• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

Summary

In this episode, Marlysa Sullivan talks about what constitutes yoga therapy and why it is important as a modality. We explore understanding the underlying framework for yoga therapy for any condition as the facilitation of eudaimonic well-being and body-mind regulation/resilience, and she even shares a little practice for us.  She is a Physical Therapist (PT) and Certified Yoga Therapist (C-IAYT) with over 15 years of experience working with people who suffer from chronic pain conditions.  She is an Assistant Professor at Maryland University of Integrative Heath and holds an Adjunct position at Emory University.  She is the author of Understanding Yoga Therapy and co-editor of Yoga and Science in Pain Care: Treating the Person in Pain, as well as many peer-reviewed articles.

Topics

• Marlysa talks about the field of yoga therapy [1:46]
• How she transitioned from PT to yoga therapy [3:57]
• The differences between yoga therapy and other health related practices [7:06]
• How muscle imbalances and emotional states are related and where yoga philosophy fits in [9:29]
• Adapting terminology for different environments [12:52]

“We are providing yoga practices, not for low back pain, but we're providing yoga therapy practices to develop regulation, interoception and discernment and resilience, which then helps with back pain.”

• The importance of meaning and purpose [12:55]
• How to find meaning and purpose [17:40]
• Too much or too little kindness [19:27]
• Defining values [22:04]
• Marlysa leads a practice [22:54]
• The power of the breath [28:03]
• Differentiating practices to meet the client where they are [31:09]
• Resilience and regulation [34:32]
• Measuring resilience [38:21]
• Polyvagal theory and yoga [41:53]

“If I'm speaking to yoga people I'm going to talk about activating Sattva Guna. If I'm speaking to the medical community, I might say I'm going to activate the social engagement neural platform.”

• Hedonic and eudaimoniac happiness [48:38]
• Social isolation and telehealth [49:47]
• How she wrote two books in two years [54:55]
• Maryland University of Integrative Health’s Yoga Therapy program [100:24]

Please leave a review and let us know what you liked about this episode and share it with your friends!

Interact with Marlysa:

www.marlysasullivan.com

https://www.instagram.com/marlysayoga/

Yoga Therapy and Polyvagal Theory: The Convergence of Traditional Wisdom and Contemporary Neuroscience for Self-Regulation and Resilience http://alignedlivingtasmania.com/wp-content/uploads/2019/10/fnhum-12-00067.pdf

Understanding Yoga Therapy: Applied Philosophy and Science for Well-Being

https://amzn.to/2Bxv8U2   (affiliate link)

Yoga and Science in Pain Care: Treating the Person in Pain

https://amzn.to/35D5EQp  (affiliate link)

Interact with Pamela:​ 

• www.interoceptiveperformance.com
• [email protected]

• Sign up for The Yamas and Niyamas in Practicehttps://interoceptiveperformance.vipmembervault.com/products/courses/view/1044526

• Get in The Yoga Pro Hub (FREE) or browse courses in the member vault https://interoceptiveperformance.vipmembervault.com
• Subscribe to the newsletter https://mailchi.mp/e4bd5f0b53c0/interoceptive-performance-landing-page
• Work with Pamela https://www.schedulicity.com/scheduling/CYTQ9A/services
• www.facebook.com/interoceptiveperformance
• www.instagram.com/interoceptiveperformance
• www.youtube.com/interoceptiveperformance

Music:  The State of Things (The Bouncy Song) by Rena Wren is used with permission. 

www.renawren.com

If you are a yoga professional looking for yoga information and help with skills to run your business.  This is your podcast!

The Yoga Pro Podcast is a hub of information from authorities in the yoga and movement worlds as well as entrepreneurial experts to share all things “yoga biz”.  We hear from leading yoga therapists, yoga teachers, movement practitioners, successful entrepreneurs and more.  

Pamela Crane (MS-Yoga Therapy, C-IAYT, E-RYT, RYT-500, YACEP) is a Certified Yoga Therapist, Actor and Dancer, and former Broadcast Journalist; and she loves having meaningful conversations around yoga practices, impacts on society, and entrepreneurship skills.  In her business, Interoceptive Performance, her passion includes helping yoga professionals learn evidence-based and scientifically supported research to augment their yoga training.

Every Wednesday we will delve into the topics you want to know about and share tons of usable knowledge to up-level your business.  We love diving into the science behind how yoga works and the practical skills you need to share these practices in a sustainable way.

Find out more about Pamela on her website or her Youtube channel. Connect with Pamela at www.theyogapropodcast.com or www.instagram.com/gratefullypamela

Music:  "The State of Things (The Bouncy Song)" by Rena Wren is used with permission. Find her www.renawrenmusic.com

Marketing: @madisoncranemarketing.