The Yoga Pro Podcast

Paying for advertising to get people to know about your business is expensive and out of reach for most yoga professionals, but there is another way to get the word out besides paying for ads or social media.

Free media and publicity!

In this episode, your host Pamela Crane shares her years of experience as a journalist and podcast host to help you know all the secrets to getting free media and guest spots on podcasts.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Pamela Crane is a C-IAYT and E-RYT 500 with a Master of Science degree in Yoga Therapy. She helps heart-centered entrepreneurs overcome fears and imposter syndrome to create online content; and provides evidence-based continuing education and mentoring for yoga professionals. She is a former broadcast journalist and film and commercial actress who hosts The Yoga Pro Podcast; and has presented nationally and internationally at symposia and conferences for yoga and integrative medicine.

Topics:

Local Newspaper and TV news

-Start local. You likely won't get the Today show on your first try.

-Follow reporters on social media and like/comment on their stories

-Plan ahead. Deadlines are sooner than you realize

-Find email address for health and lifestyle reporters

-Make your pitch relevant to their viewers and not about you

-Have your ducks in a row so you are ready when it airs-social media, websites,

-Learn how to be on camera, where to look, how to speak in soundbites

-Learn how to write a press release or get someone to write one for you. (This is something I can help you with).

-Pick one or two outlets to target. Reporters want exclusive content.

Podcasts

-Actually listen to the podcast so you get the vibe

-Make your pitch different. Check out the episode titles and see how you can be unique and fit in.

-Send a headshot and all of your links with the pitch. We want to get to know you, but also it's tiring having to go searching social media for a picture and links. Many podcasters are one person teams, so make it easy on them to want to have you as a guest.

-Get a good mic.

-Have good lighting

-Make arrangements for your children and pets. Some podcasters don't edit.

Writing for Other Sites and Publications

-HARO and QWOTED are good sites to find stories that reporters are working on to pitch. That reporter working for a small website today may be writing for a big publication next week.

-Google your favorite publications' Editorial Calendar. That is where you can see what they are working on and what you might want to pitch. Most work at least 2 months or more in advance.

Generally

-Know the audience of the outlet and make sure you fit in.

-Again, make it easy on the reporter or podcaster. You want to be their go-to source that they call again and again

-Be gracious. Don't spend the whole time talking about your book or product. You want to provide value to the audience. Most podcasters will give you the chance at the end to tell people how to find you (and if your content was great they will!), and articles will usually link to your website or social media

-Tailor your pitches to the reporter or podcaster. We can smell a form letter a mile away.

-Send a sample of your product or copy of your book. It lets them get to know what you have and they can speak more intelligently about it if they have tried or read it.

-Share it!!! You want them to cover you but it's important to share the article or podcast with your audience as well. It's a win win because it establishes credibility for you and brings more people to the outlet.

-Be yourself! Nobody is like you and you shouldn't try to be like anyone else.

Schedule a free call with Pamela!

https://www.schedulicity.com/scheduling/CYTQ9A

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

National Today

https://nationaltoday.com/

HARO

https://www.helpareporter.com

QWOTED

https://www.qwoted.com

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawrenmusic.com

Are you interested in planning a yoga retreat?

Many of us have dreams of gathering together with our students and clients in some amazing location, but it takes logistics and planning to make what looks effortless come together.

Sejal Shah joins us on this episode of The Yoga Pro Podcast to share the ins and outs of planning a yoga retreat.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Sejal is a C-IAYT and E-RYT 500, and is a teacher trainer with the Sri Sri School of Yoga. She also facilitates the Happiness Program at the Art of Living Yoga Retreat Center

She is a writer who has written for various print and digital media and she wrote a 31-page ebook- Sun Salutation: Your Full Guide to Master the Age-old Yoga Sequence. She also compiled and published a quote book: Spirit of Yoga

Topics:

-Sejal's first yoga experience

-Her inspiration to leave her homeopathic practice and move to teaching yoga

-Planning her first yoga retreat

-The balance between the root of yoga as Seva and having yoga as a business

-Keeping the mindset of giving when selling your retreat

-Beginning steps for planning your retreat

-How to choose the right venue

-Making a budget for your retreat

-Why you should have a clear refund policy

-Planning for the unexpected

-Waivers and liability forms

-Accommodating people with food allergies or preferences

-How marketing a yoga retreat is different than yoga classes

-The best length of time for your retreat

-Making sure you have the right insurance policy

-Tips for designing the best retreat schedule

-Taking care of your self care during the retreat

-Why you might want to collaborate with someone else to share responsibilities

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Sejal has created a handbook based on her experiences and packed it with information, checklists, and suggestions to help you bring your retreat to the next level. Download it for free:

https://artoflivingretreatcenter.org/blog/how-to-plan-a-yoga-retreat/

Connect with Sejal:

www.artoflivingretreatcenter.org

https://linktr.ee/SejalShah108

https://www.instagram.com/sejalshah108/

https://www.instagram.com/artofliving/

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Tags: #yogaretreat #yogaretreatplanning #yogaretreats

As a yoga business person, you may not be thinking of content strategy, or even know what that is!

In this episode of The Yoga Pro Podcast, Paula Reeves joins us to pull back the curtain on content strategy and spill all the tea about why you need to focus on it, how to produce your content organically and truthfully, and why you need to do the deep inner work before you start putting out the content.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Paula is a certified yoga therapist (C-IAYT) with a master of science degree in yoga therapy from Maryland University of Integrative Health and a master of arts degree in communication and adult education from Regis University. Her combined professional experience as a yoga therapist and UX content strategist spans decades and she has worked in higher education, non-profit, government contracting, and the travel industry.

Topics:

-Paula's aha moment about how to market herself as a yoga therapist and content strategist

-Redesigning and reinventing yourself

-The importance of defining your content

-Paula's unusual yoga journey

-How she transitioned into teaching yoga and becoming a yoga therapist

-Paula defines content strategy and why it is ever changing

-How to make the evolution of your content natural and organic

-Why you need to know who you are before you start building strategy

-The danger in comparing your business to competitors and colleagues

-Why transformational leadership matters when trying to make change in ourselves and the world

-Unpacking the word strategy and how it can be yogic

-What a content strategy session looks like with Paula

-Embracing your multitude of talents

-Root chakra work for building trust in yourself

-Biggest mistakes people are making with their marketing and content strategy

-Why simplicity and heart centered offerings create success

-Releasing expectation that you have to do all the things

-Why you need to love what you do

-Offering content that is solution based

-How to show up on google

-Why being vulnerable is attractive

-Getting away from social media and into your community

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Paula:

https://lovetravels.com/

https://www.instagram.com/yogatherapy_with_paula/

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawrenmusic.com

Have you been dreaming of starting a non profit yoga business but aren't sure where to start?

In this episode of The Yoga Pro Podcast, Mona Flynn joins us to share important information on how to start a non profit (and some amazing tips), and candid stories from her experience with her own non profit organization.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Mona Flynn, MS, C-IAYT, ERYT500, YACEP, TRE Advanced Provider, is the owner of Life Fit, Inc., a business dedicated to improving lifelong well-being, while building community. Mona is founder and BOD Chair of The Yoga Connection, a 501c3 supporting immigrant and refugee women through yoga therapy group classes.

Topics:

-Mona's first yoga experience

-What inspired her to start a non profit for refugees

-How she started organizing the non profit

-Mona discusses winning IAYT's Seva award and what that did for the mission

-How she secured free mentorship and business advice and what she learned from them about starting a non profit

-Moving your non profit into a place where you can provide payment for staff members

-Managing volunteers

-Why you need to create a training that counts for continuing education

-Why she added TRE to her tool box and the organization's training

-Giving up control of your non profit

-Benefits of turning your offerings into a non profit

-Challenges that Mona faces with running a non profit

-Mona shares a beautiful story of the impact her non profit made on one of their participants

-The struggle of getting people to participate in non profit and for profit yoga spaces

-The biggest mistake people make when starting a non profit

-How her non profit is empowering participants and inspiring them

-Mona gives a brief description of what TRE is

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Mona:

https://www.facebook.com/LifeFitInc IG

https://www.facebook.com/theyogaconnectiongreensboro

https://www.instagram.com/lifefityoga/

https://www.instagram.com/the.yoga.connection/

International Association of Yoga Therapists

www.iayt.org

TRE website

www.traumaprevention.com

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Humor is used in advertising successfully to get people's attention, but in yoga we sometimes feel the need to keep it serious. But at what cost?

If you are a humorous person in real life but feel like you can't bring that into your yoga class are you really being authentic?

Colin Hall joins us on this episode of The Yoga Pro Podcast to help us find the balance between the seriousness and respect for the practice of yoga and our natural desire to laugh and bring joy.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Colin describes himself as a punk who ended up teaching yoga somehow. He teaches at Kinesiology and Sociology at the University of Regina and he owns Bodhi Tree Yoga in Regina Saskatchewan, Canada

Topics:

-Colin's unusual path to yoga

-What an hour in a yoga class with Colin is like

-Colin talks about recycling jokes in yoga class

-Why humor keeps people in the present moment

-Why the pandemic is hard on yoga teachers with a sense of humor

-How trying to be serious if you are a humorous person isn't yogic

-Getting past the idea that you have to be serious to be knowledgable

-Colin discusses how he doesn't take himself seriously even though he takes yoga seriously

-Navigating yoga teaching without fear of being criticized for appropriating

-How to handle criticism from people online

-Using funny memes to spark conversation

-Why a difference of opinion doesn't necessarily mean an attack on you personally

-What can happen if you stop editing out the funny things that come to mind while you are teaching

-How to speak in your yoga classes like you do in real life and why you should do that

-Colin discusses use of language in yoga classes and whether or not Sanskrit is important

-Why people learn more effectively when you use humor for teaching

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Colin:

https://www.bodhitreeyoga.com/

https://www.instagram.com/colinyogin/

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Providing trauma informed and trauma sensitive yoga is important everywhere but some areas of the world are particularly affected by complex PTSD, and are important places for these offerings.

In this episode of The Yoga Pro Podcast, Candice Clark talks about sensitive yoga for South Africa and research based protocols. She shares why we never really get over our traumas, ways to manage them through yoga, and why yoga can be more effective than traditional treatments for PTSD.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Candice Clark is a licensed counsellor and yoga therapist that specializes in trauma and mental health. She has worked with numerous individuals and on group therapy programs in South Africa and internationally, supporting the recovery from psychological trauma. She is currently completing her Masters thesis on trauma-sensitive yoga in the South African context. She trains psychologists, counsellors, healthcare practitioners and yoga teachers on this methodology.

Topics:

-Candice shares her yoga journey

-Why we never really get over our traumas and how to manage that

-Why staying in the present moment is crucial

-Using the five senses exercise as a way to manage trauma

-The difference between resolved and unresolved trauma

-Candice's explanation of the difference between trauma informed and trauma sensitive

-What research is showing about trauma sensitive yoga and why it helps

-Why trauma survivors have trouble completing traditional treatment and why some have more success with yoga

-Unique challenges that trauma survivors in South Africa face

-The difference between complex PTSD and PTSD

-How trauma sensitive yoga is filling the gap in mental health care in South Africa

-Barriers for reaching more biopic teachers

-Respecting the communities by knowing where you do and don't fit in

-Why trauma sensitive yoga isn't a one-size-fits-all for every country or community

-Treating traumatized individuals in situations where the trauma is ongoing

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Candice:

www.instagram.com/returntopresence

www.instagram.com/candsclarkvz

www.candiceclark.co.za

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Rebranding yourself and your business can be a scary process. In this episode of The Yoga Pro Podcast, Pamela goes solo to with a pep talk about her journey of rebranding, how getting in touch with your core values is important when branding yourself, and so much more.

Check out this episode if you are struggling with how to get to the heart of yourself and your biz and show up as your truest self.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Pamela Crane, MS Yoga Therapy, C-IAYT, E-RYT 500, YACEP, is a certified yoga therapist who helps heart-centered entrepreneurs overcome fears and imposter syndrome to create online content; and provides evidence-based continuing education and mentoring for yoga professionals. She has presented stress management seminars at the US Department of Health and Human Services, the US Department of Education, and the USPS headquarters to name a few; and has presented nationally and internationally at symposiums and conferences for yoga and integrative medicine. She has been diagnosed with Fibromyalgia, Meniere's Disease, and ADHD, and manages her challenges with yoga, stress management techniques, and lifestyle adjustments. She is the host of The Yoga Pro podcast where she interviews experts in the field of yoga and integrative health.

Topics:

-Why Pamela changed her brand from Interoceptive Performance to Gratefully Pamela

-How she worked through the process with interoception and intuition

-What her gratitude practice looks like

-Why knowing her core values was important in figuring out what resonated

-How knowing who you are and who you serve can make your rebrand easier

-Understanding that getting comfortable with the fact that everyone won't resonate with you is important

-Why you need your own yoga therapist to work with

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/gratefullypamela

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Have you ever heard of Tapping, or EFT? It's a method of healing that uses tapping different parts of the body while identifying the emotions coming up to help you work through them. In this episode, Lauren Fonvielle joins us to talk about the basics of tapping, how it can provide relief from limiting beliefs and other mental and emotional suffering, and how you can incorporate it into your yoga classes. Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com Lauren is an Integrative Energy Practitioner, specializing in EFT/ Tapping for stress, anxiety, and trauma. She guides her clients on a journey of self healing to breakthrough obstacles - physical, mental, or emotional - that are keeping them stuck and holding them back in life or business. She believes we all have the answers within, and sometimes we just need a little help accessing them. Topics: -How Lauren found yoga and tapping -Integrating the two modalities -Lauren explains talks about scientific research behind tapping for reducing cortisol in the body -How she promotes the mixed class to reduce resistance -Who might not find tapping beneficial and adjusting for those that it doesn't resonate for -Lauren shares examples of how she incorporates tapping into postures -Where on the body you can tap and for how long for the best benefits -How limiting beliefs showed up in Lauren's life and how tapping has helped her -What to do when someone is triggered in a group setting -What type of music is best if you are planning to use music in your practice -Lauren talks about the accessibility of tapping as a healing modality -Phrases that Lauren uses with people who are struggling with limiting beliefs -How to find qualified EFT practitioners and trainings Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey Would you or someone you know make a great guest? Apply with this podcast guest form and waiver https://forms.gle/wGDiv3i1ZSDAzu8o6 Connect with Lauren: IG: https://www.instagram.com/laurenic0le/ FB: https://www.facebook.com/LaurenFonvielle YouTube: https://www.youtube.com/c/LaurenFonvielle Website: MindShiftWithLauren.com Masterclass: MindShiftWithLauren.com/Masterclass 5 Day Mindset Reset: https://www.mindshiftwithlauren.com/mindsetreset Connect with Pamela: www.theyogapropodcast.com www.instagram.com/gratefullypamela Email: [email protected] Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission. www.renawren.com

How many times have you put off doing all of the things you want to for your business until you can do them perfectly?

Are you taking training after training in the hopes you will finally be qualified/ready/enough?

Jessica Cross joins us on this episode to chat all things Perfectionism in Yoga Business, and brings a little real talk and some inspiration for those of us on the perfectionism struggle bus.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Jessica is an E-RYT 500, Certified Meeting Professional, a corporate marketing dropout turned yoga business coach, and the host of Marketing Off the Mat podcast. She spent 15 years working for Fortune 500 companies all over the US and developing her expertise in marketing & events. She began teaching yoga in 2016 and she coaches other soulpreneurs to step into their true potential as teachers and healers.

Topics:

-How Jessica found yoga

-Why reasons that person who doesn't come back to your yoga class might not be about you

-Jessica's mixing of her corporate and yoga experience to build her own business

-How we make yoga our scapegoat for our money mindset issues

-Why we have to stop "shoulding" on ourselves

-How perfectionism shows up for Jessica and what she does about it

-The need for external validation and how it affects us

-Jessica addresses misconceptions about social media follower numbers

-Where our perfectionistic tendencies originate

-The role shame plays in holding us back (with a perfectly timed cameo from Jessica's cat, lol)

-Why you don't need any more trainings

-Actions we can take to further our business and get momentum

-How Jessica helps clients who are struggling with perfectionism

-Using your own past experiences to find a perfect audience where you fit in

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Jessica:

https://www.jessicacross.co/

https://www.instagram.com/jessicacross.co/

https://podcasts.apple.com/us/podcast/marketing-off-the-mat/id1561236072

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/interoceptiveperformance

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com

Have you ever been told to "hold your belly in" or "tighten your core muscles"?

Over recruiting in the pelvic floor can cause trouble throughout the body, and can be caused by so many different physical, mental, emotional, and spiritual factors.

In this episode, Cheri Dostal Ryba unpacks shame, money, sexual desire and more as it relates to the pelvis; and she busts some myths around kegels and core strength that are still being passed around as truth today.

Listen and subscribe wherever you get your podcasts or find it at www.theyogapropodcast.com

Cheri serves as co-director and lead faculty of the accredited program AlcheMe Yoga Therapy Training and helps people globally online who want to improve their pelvic health, back care, and develop self-awareness and resilience. She wrote the book Pelvic Yoga Therapy for the Whole Woman: A Professional Guide and is a songwriter who recently released Matrescence: Mothering Wholeness through Song.

Topics:

-Cheri's introduction to yoga

-The surprising way she made her way into teaching yoga

-The svadhyaya that led her to specialize in pelvic health

-Overworking in our lifestyle and the relationship to overworking in our pelvic floor

-How you can tell if you have an overworking pelvic floor and what to do (and NOT do!) about it

-The difference between over-recruiting and strength

-Why you shouldn't hold your belly in

-How rest and relaxation are crucial in cultivating a supple pelvic floor

-Pamela and Cheri share some favorite practices to release pelvic tension

-The correlation between jaw tension, TMJ, and teeth grinding and tightness in the pelvic floor

-The power of awareness

-Why we feel shame around the pelvis and how we can change that

-How to self identify that you need specialized treatment; and how to get the right referral to a qualified practitioner you feel comfortable with

-The ins and outs of vulva mapping for getting to know your body

-Menstrual cups 101

-Cheri talks about unpacking unknown traumas that might be affecting her root chakra

-The unconscious script that rules our patterns around money

-Noticing our default patterns and finding change in the areas that aren't serving us

-Why you probably don't need to be doing kegels

-Misconceptions around sexual arousal and women's desire

-The difference between spontaneous desire and responsive desire

-Embracing being at the center of our lived experience

Please fill out our survey and receive a FREE I'm a Yoga Pro sticker! https://lynxshort.com/podcastsurvey

Would you or someone you know make a great guest?

Apply with this podcast guest form and waiver

https://forms.gle/wGDiv3i1ZSDAzu8o6

Connect with Cheri:

www.cheridostal.com

www.instagram.com/cheridostal

Nap ministry Cheri Talked about:

https://www.instagram.com/thenapministry/

Connect with Pamela:

www.theyogapropodcast.com

www.instagram.com/interoceptiveperformance

Email: [email protected]

Music: The State of Things (The Bouncy Song) by Rena Wren is used with permission.

www.renawren.com