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The Yonder Boys
The Yonder Boys episodes
- 3. Can Cities Learn to Love Micromobility?
The Yonder Boys are joined by Peter Deppe, founder and CEO of Kuhmute to discuss the benefits of micromobility, the services that support it and what's stopping this first/lat mile solution from taking off. We also dig into new ads from Chevron, what's at stake if you're behind some of these big oil ads, and the recent Uber-Tesla-Hertz alliance.
56 min - 2. Is Electric the Only Route Forward?
The Yonder Boys and their guest, Matt Teske from Chargeway discuss the need for simplicity in accelerating EV adoption and even question electric as the new standard.
48 min - 1. Series Intro
In Episode 1, the Yonder Boys, Geoffrey Abraham and Greg Veerman introduce themselves, the show and just how powerful messaging becomes when shifting away from long-standing mobility behaviors.
29 min
About The Yonder Boys
From the publisher's feed
What's the one thing missing from the revolution in sustainable cities? A couple of ad-men who can't keep their mouths shut.
That's because if you want the market to wrap its…
arms around your shiny green alternative, you're going to have to get your sexy on. That's Yonder Boys — irreverence, impatience, and advice where the coms meet sustainable cities.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.
Veteran advertising creative directors Geoffrey Abraham and Greg Veerman deliver biting commentary and insight on the good, the bad, and the ugly in the confab around sustainable cities both large and growing. That leads to conversations about Super Bowl ads, EVs, Autonomous Vehicles, micro-mobility, urban design and urban tech, energy, and even rogue cross-walk painting.
The Yonder Boys welcome leaders from the overlapping arenas of tech, mobility, policy, advertising, and branding. Join Geoffrey and Greg for their no-holds-barred take-down of the way innovators talk about changing the world.