What are you passionate about? Wouldn't it be amazing to be able to earn a living out of what you love to do? Has the idea ever crossed your mind? What is the secret to turning your passion into a profitable online brand?

"Even the stuff that didn't turn out great, it's always a learning experience."

Amber of SweetAmbsCookies started sharing her passion for cookie decorating on YouTube after realizing people were actually more interested in learning how she made her cookies than buying them. Her eye-catching cookie decorating videos became so popular she decided to stop selling cookies on ETSY and instead focus on teaching others how to decorate their own cookies through YouTube videos and in-person classes.

"I really think passion will show through and people will enjoy watching what you're doing."

Amber didn't originally set out to become a cookie decorating instructor, but she has always enjoyed baking and she's also an artist. By combining her two passions, she was able to create a profitable online brand that has allowed her the flexibility of working for herself as well as be able to help support her family by doing what she loves. Amber is a mother and she is able to work full-time producing cookie decorating tutorials.

"It's nice not to have to rely on one single thing especially as it gets more difficult to reach people."

Amber has over 1.1 million followers on Instagram, almost 700k YouTube subscribers, and 75 million video views.! Let's be inspired by her success and create a profitable online brand of our own!

"There's nothing to lose by starting a channel and trying it out."

Check out the show notes.   Join the Zero to Influence Bootcamp waitlist   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!

Do you randomly blog or post videos in your YouTube channel, or do you plan and schedule your blog content? Well, today we will learn from our guest why it’s far better to do the latter and take a look at all the benefits you can get by keeping track of trends, events and holidays, and keeping a content calendar of what you’re going to post and when.

Nikole is the face behind the popular health food and lifestyle YouTube channel, HealthNut Nutrition. She is a passionate "health nut" who inspires her viewers to live an active, healthy, and balanced lifestyle by showing how easy and delicious it can be. Her "healthified" versions of fresh and tasty dishes are guaranteed to make your taste buds dance and prove that healthy eating doesn’t have to be tasteless or boring!

“Let yourself be creative and find your own groove.”

Nikole’s philosophy is all about finding a balance that works for you. It’s about listening to your body, surrounding yourself with positive sources, limiting stress, and enjoying the foods you love. She doesn’t believe in dieting, calorie counting, low-fat, or sugar-free labels. She believes in taking a holistic and intuitive approach to living a healthy lifestyle both inside and out.

“You have to do what’s right for you.”

Nikole’s philosophy is all about finding a balance that works for you. It’s about listening to your body, surrounding yourself with positive sources, limiting stress, and enjoying the foods you love. She doesn’t believe in dieting, calorie counting, low-fat, or sugar-free labels. She believes in taking a holistic and intuitive approach to living a healthy lifestyle both inside and out.

Nikole only started working full-time with YouTube this year, but already she’s had videos that definitely boosted her channel. She shares how important it is to schedule your blog content, have a reason behind your videos, have a bigger picture in mind. So, make sure you don’t miss out on this episode and listen in!

“Outsourcing and getting help from people is going to help grow your business.”

Check out the show notes.   Join the Zero to Influence Bootcamp waitlist   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!

Gaining popularity as a blogger or YouTuber doesn’t happen overnight. It takes hard work to put content out there consistently and have people notice you. Since Instagram started, the platform has helped content creators gain subscribers from all over the world. It’s a safe bet that gaining followers using a growth hack for Instagram would also give you a bump in followers on your blog and an increase in your YouTube subscribers as well.

“Facebook is like Pinterest, it’s so underused by bloggers.”

So, what’s a good growth hack for Instagram? Let’s find out from our guest, Angela Lanter. In this episode, she talks about her best growth hack for Instagram, her journey as a content creator, and a whole lot more!

“New platforms come out all the time and you don’t know what’s going to take off.”

Born and raised in Northeast Ohio, Angela took her first job as a hairstylist and makeup artist working at a small salon giving makeovers for Glamour photos at the age of 15. While in college, she continued to pursue her love of beauty by freelancing for proms, weddings, and other special events. Even after getting a “real job,” she continued to sharpen her beauty skills by watching YouTube tutorials at night for inspiration.

“I think YouTube will always be around.”

After many years of watching and learning, it was time to start creating her content. In February 2013, Angela launched “Hello Gorgeous” and, in October, her subsequent YouTube channel. By December, she was named as an official PopSugar Select Blogger and was featured as the #1 ShopStyle Lay Down Campaign Blogger. Recognizing her passion for Hello Gorgeous, Angela left her career to take it full-time. By providing her readers with fashion, beauty, and lifestyle tips, she hopes to help each woman feel and look her best inside and out.

“So much of fashion blogging nowadays has been diluted to just photos.”

Check out the show notes.   Join the Zero to Influence Bootcamp waitlist   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!

The YouTube Power Hour Podcast is going on a small break to prepare for our new season of interviews. 

Stay in touch through instagram, our Facebook group, and our weekly newsletter. 

 

If you are interested in joining the next Zero to Influence YouTube Bootcamp, make sure you join the waitlist! 

 

 

 

Feeling like you’re always working but barely seeing results and enough return on your investment? Take the lessons and advice from Podcaster and Productivity Expert Haley Burkhead and optimize your time to optimize your life and your profits! Get ready to take note because really practical advice is coming your way, and you’ll want to implement them immediately!

“You don’t have to work as hard for money as you think you do.”

Haley helps entrepreneurs hit 5-figure income months while cutting their work time in half! This productivity queen started her online business in 2011 but pivoted 3 times before she finally landed on the path she really loved: coaching business owners in her Profit Planner Lounge membership site. She started with a fashion blog, and between that and where she is now, she learned that there was a better way to live than spending 16 hours a day, 6 days a week and making barely enough to pay her bills. She freed herself from that overwork, and she's helping emotionally-drained workaholic ladies do the same.

“The three things you need to do to make more money: systematize, outsource & automate.”

Haley is going to teach you very useful and totally transformative lessons about optimizing your life to reduce stress, spending less time doing the things you hate and focusing on growing your profit. As a YouTuber or aspiring YouTuber, you’re also an entrepreneur afflicted by the problems of overwhelm, busy work and limiting beliefs at times. But in this episode, Haley gives you the and tools and strategies she uses with her entrepreneur clients to defeat those problems for good.

“In everything free that you give, give them huge wins and breakthroughs.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

YouTube is hard but it’s not impossible! You have just as much chance to hit success as anyone. Just take it from a 10-year YouTube veteran living all the way in the Netherlands!  Beauty & Hair YouTuber Lucy “Loepsie” Kyselica gives us the scoop on her journey from zero to half a million subscribers and how you can carve a place out for yourself on YouTube!

“You’re always one video away from a viral video, you never know which video is going to hit.”

Loepsie is a 10 year YouTube veteran. She started all the way in high school and never stopped going. She decided to mimic her favourite beauty blogs and become a beauty blogger herself for a school project. Those bloggers were making YouTube videos to expand their content and so she decided to do that as well. She was hooked, after the project, she started a new channel and continued to grow it. Now she has almost 500k subscribers and over 57 million total video views!

“It’s so important that you have that inspiration because if you’ve lost the passion, it translates on screen and then you fall flat.”

She is 25 years old, lives in the Netherlands and became full-time on YouTube right after she graduated from college in 2014 when she had about 70k subscribers. She makes hair tutorials and recreations of hairstyles from movies and TV shows for her target audience of English speaking ladies her age. She carved her spot in the beauty and haircare niche by making YouTube videos to share her haircare tips in the early internet days when forums ruled the world. She believes that being your true self is your ultimate superpower in having success on YouTube.

“The reality is a lot of people that have achieved success on YouTube have been at it for quite some time.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Do you want a fulfilling career where you get to be 100% creative and make a great living doing only what you're great at for the people you love being around? Who doesn’t! Here’s a great case study on how to get there. In this episode, Fashion and Body Positivity YouTuber Sierra Schultzzie shares her passion and energy with us, along with the details on how she carved out her own niche and gained 380k subscribers along the way!

“I make sure that as much as I put into the content, I also spend enough time focusing on getting eyes on it because it deserves a chance to have people see it.”

Sierra is now a successful, full-time YouTuber. But it didn’t happen overnight. She started in 2015 while in her freshman year at college doing musical theatre.  Her then boyfriend, now husband inspired her to try YouTube as a creative outlet and to try to become the next Jenna Marbles. She hesitated, but after she made her first video, she caught the bug, and she’s been posting a new video every Friday since.

“Don’t pigeonhole yourself - give yourself room to try out new formats, and new series and new ideas and see what your audience likes.”

She took a while to find out what she was uniquely good at and qualified to lend her perspective to. According to her, she wasn't great at makeup, so that was a bust. There was something about fashion drew her in, but the content there only represented two extremes of the spectrum: the thin ladies or the plus-sized. So she decided to be the voice and face of the middle, the curvy population. Now she’s posting twice a week and has almost 400k subscribers! She’s a queen on a mission to inspire all ladies to be confident in themselves and embrace their curves.

“It’s nice that what took off on my channel is something that I truly am passionate about and something I’m fulfilled by.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

What do you think it takes to go from 0 to having 200k subscribers, influence, brand deals and doing what you love, all in record time? The rules to the game are simpler than you might imagine! In this episode, Fashion and Beauty YouTuber Amy Serrano makes it look super easy as she shares her secrets on her enormous growth in less than 2 years!

“It doesn't matter if you mess up, every first video is SUPER cringy, just keep progressing and keep going.”

Amy was working as a freelance wardrobe stylist and assistant when she first decided to make videos on YouTube. She wasn’t experiencing much growth or control in her job, and she was looking for a place to share her love for all things fashion. So in 2015, she put up her first video and thought nothing of it. But in August 2016, her cousin challenged her to go all in and give YouTube her best try. She said, “if you don’t like it after 3 months, quit”. The rest is history. Now she has over 270k subscribers and over 15 million video views!

“If you’re creating content that you love and you’re feeling very proud about, then you’re gonna be happy overall.”

Amy is a 28-year-old super charismatic lady boss living in LA, California. If you’ve watched any of her videos, you’d be drawn to her energy that is always turned way up to 11. She’s really embraced YouTube as her creative outlet and has connected with her ideal audience of millennials who’re trying to figure out who they are and trying to be happy in life. Her drive and passion is to make everyone who watches her channel to feel good about themselves

“A lot of people say I want to be a YouTuber, but you have to really do it and see if you like it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

How do you build a personal brand that truly fits who you are? In this episode, YouTuber, Podcast Host and Personal Branding Mentor Erin May Henry stops by to give you all the juicy details on connecting with your true, unique selves and making you shine!

“Find that thing about you that is going to make you stand out, and there always is going to be something.”

Erin is an Australian Personal Brand Building Rockstar! She started her YouTube channel in 2014 while she was studying Public Relations and Business in college. She dived in when she discovered that becoming an influencer would be huge in the future. And that has paid huge dividends because she now has over 73k subscribers and a combined 4 million video views! Since starting, her channel has undergone many iterations. She was into lifestyle and fitness, then mindset and motivation, but she’s really found her home with personal branding after exploring a lot of things you’re going to learn on this episode.

“Maybe you can go so far into your mastery that you stand out from everyone else because you are the thought leader.”

She is really big on personal development, and her videos on teaching about that have been huge contributors to her channel’s growth. She fell into it as she was building her social media marketing business after she left college in 2016. All her friends were hunting for internships and jobs, but she was drawn more to entrepreneurship. That journey was not easy. Her own fears and self-doubt plagued her, but through consuming content from gurus like Tony Robbins and Marie Forleo, she was able to push through the fear. Now, inspired by those two, she’s built her business coaching practice and is teaching the things that helped her get through her rut.

“It's not about overcoming fear entirely, it's about understanding how to work through and work with that fear when it does arise.”

Erin is a big believer in taking action. Dive in as soon as possible and don’t wait until all your stars are aligned. Risk analysis is overrated and you can learn a lot more from experience so don’t let the unknown keep you from doing. Because of her working as a bartender and later working for a wine company while studying at college, she’s developed a thorough passion for wine and has even made it a big part of her personal brand, with her YouTube series “The Business Bar”. You’re going to get a ton of value from this episode as she shares her expertise with us!

“When you really step in that genius zone, people will notice and your authenticity shines.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

What do you do when you’re searching for content that represents you but you find none? You make it yourself! In this episode, beauty YouTuber, Michaela Davert, stops by to share her story and her experience growing her channel and getting huge press and her top tips on how you can stand out with your uniqueness!

“I never came across a young woman with a disability and I thought why don’t I try to be that new face and change that?”

Michaela started on YouTube in 2014. She stumbled onto makeup videos and instantly fell in love with the industry. She was inspired by other Beauty YouTubers, but she soon realized that no one was making that content for people with disabilities. So she stepped up and decided to do it herself! She started spreading her positive energy and her message that having a disability is not a negative thing. As she says, “We all go through life with challenges and we should be grateful for what we have.”  From there, her channel started growing like it was on steroids. Now, she has over 38k subscribers and a combined total of over 1.4 million views!

“I have a story and a message that I want to share while doing what I love.”

Michaela is 19, lives with her family, including her twin brother, and she’s a junior in college pursuing a focus on digital marketing. She has Osteogenesis Imperfecta Type III, also known as brittle bone disease, a rare disease that affects 1 in 250k people but that does not dampen her bubbling and positive personality and her goal for being one of the next Covergirls. Her core audience is made up of teens and young adults who are looking to learn about another person’s perspective.

“I’m not a person that really cares what other people think. Those comments about you are really about themselves.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the YouTube Power Hour Podcast Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram