There’s something magical that happens when you’re connected to your purpose and you’re sharing it authentically with the world. Beauty YouTuber & ipsy Creator, Lynette Cenée, is proof of that -and her channel is exploding. On this episode, we get to know more about Lynette and how she went from a coincidental YouTuber to a beauty powerhouse!

“The trick to the business: be a joy to be around, and easy to work with.”

Lynette got her start on YouTube purely through serendipity. She was a makeup artist in Los Angeles, working with celebrities, on music videos, TV & film, you name it. But she wasn’t happy with her growth and she was looking to change jobs. In January 2013, she decided to respond to an online and in no time she was cast for her own YouTube channel.

“Be careful who you’re talking to because you may be working with them again in the future.”

After years of several company acquisitions and ownership legal battles later, Lynette was able to get full ownership of her channel. In May 2016, she became one of only 10 in-house creators at ipsy Studios. From a young age, Lynette's parents, who were stage magicians, instilled in her a strong belief in magic. She has taken that belief and infused it into the creativity and edginess she brings to her channel, which has now reached over 450 thousand subscribers and has over 3.3 million total views.

“Influence is a gift, and we should all approach it that way.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

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All your questions answered! Have you ever wanted to sit with a 10+ year YouTube veteran and ask them everything you could think of? This is it! On this episode, Emily Noel shares her wisdom by answering questions raised by the community. She covers everything from her recording schedule and structure, her business behind the scenes and her passion for makeup and beauty products!

“You don’t have to be swayed by doing what everyone else is doing.”

This is part 2 of the interview with Emily Noel. Tons of amazing takeaways were uncovered in Part 1 - make sure to check it out here.

When Emily started on YouTube in 2007, she was doing it for fun and to blow off steam after her days being a news anchor at the local ABC affiliate. But after seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, she went full time into YouTube in December 2012.

“Don’t feel pressured to turn everybody into a lover of you, because you’re just not going to be everyone’s cup of tea.”

Her passion for sharing makeup tips and reviews has led her to now be on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and 2 daughters in Illinois.

“People need to sometimes step off from the numbers… and think about how they feel about what they’re putting out there.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Have you ever wished you had the wisdom of YouTube powerhouse? On this episode, Emily Noel shares how she got into YouTube and stayed on top in the beauty & makeup niche consistently for over 10 years, gaining almost 1 million subscribers. This is part 1 of a 2-part series, and we cover everything!

“Be very in tune with who you are and what makes you special, and stick with it.”

When Emily Noel started on YouTube in 2007, it was a fun hobby that helped her to blow off steam after a long day at her job as a news anchor at the local ABC affiliate. After seeing the impact she was having on her viewers, her explosive growth and the opening of YouTube’s partnership program, Emily Noel decided to go full time into YouTube in December 2012.

“If what you’re saying isn’t beneficial or helpful and it’s only self-serving… it’s just the wrong direction.”

Emily Noel’s passion for sharing unbiased beauty and makeup tips and reviews has kept her going strong on YouTube for over 10 years! Her videos have amassed more than 170 million views and she has 960 thousand subscribers (and counting!) to her channel, Beauty Broadcast. She consistently releases 4 videos a week, one being a vlog where she shares her mommy life with her husband and two daughters in Illinois.

“If you want to build up that following of people, you’ve got to give them material on a regular basis.”

Emily places her relationship with her viewers as her highest priority and for that reason, she has done zero brand deals in her 10+ year YouTube career, which is almost unheard of in her space. She believes that any brand that dictates how she should review their products and disrupts her authentic connection, is not a brand she wants to work with.

“You have to be thinking all the time “How am I benefiting the audience?” Because that’s who’s keeping you afloat.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram

Listen to hear about the future of Beauty and the Vlog. 

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What comes to mind when you hear ‘Network Marketing’? If selling from a place of authenticity, and being surrounded by a caring and cheering community didn’t come up for you, you’ll want to listen to this. In today’s episode, Carol Yeh-Garner shares her passion for selling without being salesy and her journey from worker to network marketing boss!

“The more successful our team members are, the more successful we are.”

While growing her HypnoBirthing practice, Carol was searching for all-natural essential oils to improve her health and life. When her friend recommended Young Living, she initially resisted out of fear of being cornered and pressured like she was with products in the past. She gave it a try and the more the products worked for her, the more she fell in love and couldn’t help sharing her success stories with others.

“By showing people the fact that this is a lifestyle for us, it shows people who are interested it’s not just about the sale.”

Despite having no business plans initially, Carol’s sales organically grew. From there, she jumped into the business seriously and in just 2 years she became Royal Crown Diamond - Young Living's highest ranking level - making 6 figures a month!

“Working for yourself is great, but everything is up to you and if you’re not working, you’re not getting paid.”

Carol has a strong belief in the idea that selling should be about helping people live better lives, not being sleazy, so she only shares with her audience the products that she loves herself. She is passionate about sharing this method with her team and that mentality has helped her to bring her husband into the business and grow her community of caring and like-minded people.

“The beauty of network marketing is you get out of it what you put into it.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Bonus episode of the podcast! I just had to hop on a give my thoughts on the new IGTV. 

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Is there anything more exciting than building a business and a brand on your own terms? Being able to connect authentically with your tribe and make a successful living while you’re at it is the dream, and you’re going to want to hear from this lady boss who is living it. On this episode, Australian fitness YouTuber Sarah’s Day shares her entire journey and her best advice for growing your online empire as an influencer!

“Your vibe attracts your tribe. If you have a good, authentic, transparent vibe, you attract those people.”

When Sarah first launched her personal brand in 2012, she actually started on Instagram. She quickly realised that typing long captions was not for her and that she would rather share her message more naturally through video. Her channel focuses on helping women to live a healthy and fit lifestyle in a maintainable, enjoyable way that is true to themselves. Her YouTube has grown since 2013 to 700,000 subscribers and over 70 million video views!

“People were really invested in my life and they wanted to see how I was going to turn that around.”

Using her platform as an Australian fitness YouTuber, she helps her tribe of women heal their bodies naturally through functional fitness and utilizing natural recipes and home remedies. Sarah is a holistic health queen! She also has a healthy snack brand and an activewear clothing line and it's impressive how she’s been able to add revenue streams and attract people who really connect with her personality.

“Everyone wants the secret, everyone wants the hack. Unfortunately, there is no secret. There’s my advice and my story, but there’s no one size fits all approach.”

Sarah’s avatar is a girl looking for balance, looking to live a healthy and fit lifestyle in a maintainable, enjoyable way, whatever that means to her. She believes everyone has multiple sides to them and that finding the balance of when to explore one side more than the other, who to surround yourself with and finding your ideal lifestyle is so gratifying and freeing. Sarah’s experience of finding the balance helped her to make huge transformations in her life and her passion is now to help girls find their balance as well.

“That is winning: it’s not a number, it’s if I changed someone’s life.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

How do you negotiate with brands the right way, and get deals that others won’t? You’re going to want to listen to this episode to get all the info. Aliza Freud, American Express executive of 10 years, turned Founder of SheSpeaks, dishes the inside scoop on how to successfully work with brands who want to do research and marketing through influencers.

“You have to ask yourself - how valuable am I to a brand?”

Aliza actually got into the influencer marketing business by accident. She first started SheSpeaks to help brands understand women’s interests and do market research. When she noticed that a lot of sign-ups were women bloggers and influencers and that they wanted to review the products on their platforms, a light bulb went off.

“Be aware that your audience on those platforms, you don’t own, you are just renting it.”

Through SheSpeaks, she continues to be a strong advocate for making women’s voices heard by helping members make an impact through connecting with brands, the press and each other. Aliza believes that women’s voices are powerful and that there’s no excuse for us to continue to be misrepresented by marketers.

“You have to be good at creating the content that is going to get the brand and your audience excited.”

After being in business for over 11 years, Aliza has worked with a ton of women influencers, helping them to negotiate with brands and create engaging content that is amplified at-scale to millions. Her network of influencers now consists of over 250,000 women with a combined monthly reach of 300 million consumers!

“As much as you can, in your media kits, start talking about how you’ve driven results.”

Check out the show notes.

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!

Are you thinking about starting your own business? What is the formula for success? How do you even start? Tune in as Maria Hatzistefanis, founder, and CEO, of skincare companies Rodial and Nip+Fab, shares her success story and lessons learned throughout her business journey.

“Everyone is unique, and what you have, no one else has.”

When Rodial launched their cult product, Snake Serum, the press quickly called the business an "overnight success." However, Maria had been toiling for 18 years, building the company from scratch in her bedroom.

“You need to take risks in business and in life.”

Born and raised in Greece, Maria was passionate about beauty from a very early age and worked as a beauty writer for Seventeen Magazine while she was in university. She knew early on that working in the beauty industry was something that she wanted to do in the future. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience.

“In this business, you have good days and you have bad days.”

Maria Hatzistefanis worked hard, surrounded herself with the best, created buzz, and built her own personal brand, and is now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O'Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her new book, How to Be an Overnight Success, shows how.

“There is not one person in this world who can do everything.”

Check out the show notes.   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!

How do you take your YouTube career to the next level? For Los Angeles-based content creator Asia Jackson, it’s by using the YouTube platform to speak about important social issues and to give representation to people who are mixed. As an African-American/Filipino, she has been able to use social media to create the #magandangmorenax movement, empowering mixed women of color to love the skin they are in.

“Having an opinion separates you from everyone else.”

As an actor, Asia first decided to start her own YouTube channel so that she could create her own content and her own opportunities. She started her YouTube channel in January of 2016 and, about 2.5 years later, now has 250k subscribers. Although she wasn’t immediately successful, what started as a hobby for Asia has turned into a career.

“Once you hit 100,000 subscribers, that really changes a hobby into a job.”

With a focus on beauty and women's lifestyle, Asia’s YouTube channel features skincare routines, beauty reviews, fashion lookbooks, and monthly vlogs where she captures everything from acting auditions to the different branded and social events she attends. While being present in the beauty/lifestyle space, the YouTube platform also affords her the opportunity to voice her thoughts on things she truly cares about. She continues to be very vocal about her experiences as a mixed person as well as the sociopolitics surrounding mix identities.

“Your why is bigger than you and your fears and your insecurities.”

Check out the show notes.   Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views   Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!   You can also follow me on Instagram!