The Yummy Factor: Behind the Scenes of Food Commercials

Join us in the fascinating world of food commercial filming as we sit down with Halie Graham, the powerhouse executive producer behind many mouthwatering food visuals at the New York City-based production company, The Garage.

Halie generously unveils the mesmerizing process of tabletop filmmaking and lets us in on how she balances the creative vision of the director with the needs of the client.

Grab a seat as she discusses the art of striking the perfect balance between saying yes and no, and managing it all without breaking a sweat.

The Garage on IG: @the_garage.tv

Get in touch:
@directedbyxander

Meet table top DP Winnie Heun:

Dive into the fascinating world of food cinematography with Winnie Heun, a seasoned director of photography, as he shares his journey and experiences in the industry. From mastering patience on set to exploring the latest camera and lighting technologies, Winnie reveals the secrets behind making mouthwatering visuals. Discover the importance of having the right crew, the advantages of multiple camera setups, and the latest trends in tabletop photography.

Winnie's IG: @winnieheun

Get in touch:
@directedbyxander

Meet food stylist extraordinaire Pedro Torres.

Get a behind-the-scenes insights of making mouthwatering masterpieces on screen. Discover the importance of problem-solving, creativity, and adaptability in the fast-paced world of food commercials and photography. Learn about the art of creating a hero burger and the intricate world of food styling. Don't miss this scrumptious episode with a true master of the craft!

Pedro's IG: @pedrott_com

Get in touch:
@directedbyxander

Meet Alejandro H. Madrid

Dive into the delicious world of food commercial filmmaking with director of photography, Alejandro H. Madrid. Explore the creative and technical challenges behind mouth-watering food ads, the evolution of the industry, and how technology has revolutionized the craft. From mastering the physics of falling food to discussing a potential startup idea for a breakdown app, this episode is a feast of insights and innovations. Don't miss this tasty treat on The Yummy Factor!

Alejandro's IG: @alehmadrid

Get in touch:
@directedbyxander

Ever wondered how the heck they film those mouthwatering food commercials? 

Whether you're a seasoned pro or simply a food lover, "The Yummy Factor" is your ticket to the behind-the-scenes of the professional world of food and table top! Discover the artistry that will inspire you to create your own visually enticing and irresistible food images. 

Get in touch:
@directedbyxander