The Zac Anesbury Show: Your Marketing Podcast

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Professor Byron Sharp and Professor Phil Stern from the Ehrenberg-Bass Institute, Adelaide University.

Today, we tackle the corruption of marketing science. While a broad topic, we delve into the disconnect between academic research and industry practices, the impact of metrics on academic integrity, and how tribalism influences publishing. 

We discuss the challenges faced by marketing academics and the implications of prioritising novelty over discovery. But forever the optimist, there is a shining light at the end of the tunnel when Byron and Phil provide solutions to established practices, especially the reliance on journal rankings as indicators of research quality. The beautiful thing about science, at the end of the day, is that it is self-correcting.

While we don’t cover the journeys of these two academics (perhaps their next appearance), this shorter episode may instil new insights or knowledge to those who listen.

Guest Profile

Professor Byron Sharp

Google Scholar: https://scholar.google.com/citations?user=Vug6DqUAAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-byron-sharp/ 

Guest Profile

Professor Phil Stern

Google Scholar: https://scholar.google.com/citations?user=nvFLKr0AAAAJ&hl=en&oi=ao

Staff Home Page: https://marketingscience.info/staff/professor-philip-stern/

Host Profile

Dr Zac Anesbury

Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X:https://twitter.com/ZacAnesburyLinkedIn:https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au

Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury

Support the show

On today’s podcast, we have Dr Luke Greenacre. 

Luke is a Senior Lecturer at Monash University, Victoria, Australia. I first met Luke when he joined us at the University of South Australia, and I was struck by how inquisitive and insightful he was then. I am pleased to say that those fantastic characteristics are still strong! 

Luke has a medium to long-term perspective when it comes to research, which is needed when you are pursuing the type of societal change he has in mind. Spending long hours, days, and weeks with remote communities is the only way to build connections and trust with local communities. 

If you are interested in Australian Aboriginal research, this podcast is for you! 

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Guest Profile 

Dr Luke Greenacre
 Google Scholar: https://scholar.google.com/citations?user=9EQIVPAAAAAJ&hl=en&oi=ao
 Staff Home Page: https://research.monash.edu/en/persons/luke-greenacre 

Host Profile 

Dr Zac Anesbury 
 Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en Twitter/X: https://twitter.com/ZacAnesbury 
 LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au 
 Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury 
 Interview Audio and Video: All on Riverside.fm

Support the show