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The Zac Anesbury Show: Your Marketing Podcast episodes
- Competence is power: How digital influencers impact buying decisions in B2B markets (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
31 min - From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
11 min - From Leadership to Promotion: The Pathway to Career Advancement (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
13 min - The Power of Mentorship: Transformative Advice from Top Mentors (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
11 min - How to Juggle Industry and Academic Responsibilities Effectively (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
10 min - Thesis Proposal vs. Thesis Completion: Which is Harder? (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
20 min - Embracing Change: Moving to Pursue New Opportunities (Assoc. Prof. Benedetta Crisafulli)
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
14 min - Get to Know Assoc. Prof. Benedetta Crisafulli: Reader in Marketing
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.Anesbury
Support the show
12 min - The Zac Anesbury Show S03E03: Insights from Assoc. Prof. Benedetta Crisafulli
Welcome!
On today’s podcast, we have Associate Professor Benedetta Crisafulli.
Benedetta is an Associate Professor at Birkbeck, University of London, United Kingdom.
When Benedetta visited the Ehrenberg-Bass Institute, we grabbed coffee, and I was instantly drawn to her optimism, intelligence, and research. I knew she would make a fantastic guest, and I was thrilled she agreed and delivered!
Benedetta is not one to shy away from pursuing her career goals, whether moving internationally, learning multiple languages, or taking on leadership roles… no wonder she was promoted so quickly (twice)!
Luckily, she carefully curates her story and allows us to learn from success.
Towards the end of the episode, we learn about the novel area of Influencers, but in a business-to-business environment and how this differs from what we typically see as everyday consumers.
Still, early in her career, I will follow Benedetta’s research for years.
So, without further ado – Benedetta Crisafulli!
———————————
Season 3 Episode 3
Guest Profile
Associate Professor Benedetta Crisafulli
Google Scholar: https://scholar.google.com/citations?user=KOAPYYcAAAAJ&hl=en&oi=ao
Staff Home Page: https://www.bbk.ac.uk/our-staff/profile/9190671/benedetta-crisafulli
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
2 hr 3 min - How to Secure Your First Job: Advice for Students and Graduates (Assoc. Prof. Re-an Müller)
Re-an is an Associate Professor of Marketing Management at North-West University in South Africa.
Season 3 Episode 2
Guest Profile
Associate Professor Re-an Müller
Google Scholar: https://scholar.google.co.za/citations?user=QRNNTIcAAAAJ&hl=en
Staff Home Page: https://commerce.nwu.ac.za/marketing-management/re-muller
Host Profile
Dr Zac Anesbury
Google Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=en
Twitter/X: https://twitter.com/ZacAnesbury
LinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=au
Staff Home Page: https://people.unisa.edu.au/Zac.AnesburySupport the show
7 min
About The Zac Anesbury Show: Your Marketing Podcast
From the publisher's feed
The Zac Anesbury Show is a podcast featuring leading marketing academics and industry professionals discussing evidence-based marketing, consumer behaviour, higher education, and research. Hosted…
by Dr Zachary Anesbury, Senior Lecturer in Marketing at Adelaide University and Senior Marketing Scientist at the Ehrenberg-Bass Institute, the podcast aims to make marketing research more accessible and connect research, teaching, and industry practice.