TheeDigital’s GrowthCast

TheeDigital’s GrowthCast

By TheeDigitalBusinessMarketing
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TheeDigital’s GrowthCast episodes

  • Unlocking HubSpot Growth Strategies for SMBs

    In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses.


    The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth.


    Takeaways

    • Small to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.
    • Investing in training is as important as investing in the tool itself.
    • HubSpot's free CRM offers substantial value for small businesses.
    • Creating smart workflows can automate repetitive tasks and improve efficiency.
    • Utilizing HubSpot analytics helps in making informed, data-driven decisions.
    • HubSpot is suitable for businesses of all sizes, not just large enterprises.
    • Staying updated with HubSpot's changes is crucial for maximizing its benefits.
    • Underutilized tools like lead management can significantly enhance tracking and reporting.
    • HubSpot Academy provides valuable resources for learning and staying informed.
    • Local HubSpot partnered agencies can offer personalized support and training.


    Learn More: https://www.theedigital.com/about/events/hubspot-basics


    #Hubspot #Digitalmarketing #smallbusiness #CRM #analytics #marketingstrategies #datadrivendecisions

    29 min
  • Transform Your Metal Building Business: Complete Sensei 2.0 Walkthrough

    Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️

    In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a complete system walkthrough, they show how Sensei enables dealers and manufacturers to:

    • Design custom metal buildings with their state-of-the-art 3D configurator
    • Streamline the entire sales process from quote to installation
    • Automate customer communications and order tracking
    • Process payments and manage invoicing seamlessly
    • Watch as Chris provides a comprehensive demo of both dealer and manufacturer interfaces, while Ashish shares insights about upcoming features including augmented reality and advanced discounting systems.

      Whether you're a metal building dealer looking to boost sales or a manufacturer wanting to streamline operations, this episode offers valuable insights into modernizing your business with cutting-edge technology.

      Listen and watch to discover why leading metal building companies are choosing Sensei as their all-in-one business solution.

      👉 Read the podcast recap: https://www.theedigital.com/blog/sensei-all-in-one-solution-for-metal-building-companies

      A TheeDigital GrowthCast Production

      Featuring Ashish Roy and Chris Dodd from Sensei Digital

      #metalbuildings #metalbuildingbusiness #3Dbuilder #buildingsoftware

      43 min
    • Scaling Your Business Through Deep Specialization - Special Guest: Corey Quinn

      In this episode of TheeDigital's GrowthCast, host Keri Rosemond sits down with business growth expert Corey Quinn, a seasoned entrepreneur, sales leader, and author of Anyone, Not Everyone. Corey shares his journey from building an 8-figure business to helping other companies scale through deep specialization. Whether you're an SMB owner looking to grow your business or struggling to balance growth with operational efficiency, Corey’s insights on focusing your business and escaping founder-led sales will be invaluable.

      Learn how to identify your niche, say “no” to clients that don’t align with your focus, and build a scalable, repeatable process that ensures long-term success. Corey also shares real-world examples of businesses that have thrived by specializing, plus actionable advice on how to avoid common pitfalls and stay ahead of your competition. Don’t miss this engaging conversation packed with strategies that can help your business reach new heights!

      Tune in to hear:

      • How deep specialization can accelerate growth
      • Why turning down clients may be the key to long-term success
      • Strategies for building scalable systems that don't rely on the founder
      • Real-world examples of businesses that succeeded through specialization
      • Ready to grow your business with focus and efficiency? Listen now!

        And if you’re ready to take your business to the next level, visit TheeDigital.com for more tips on growing your business online.

        31 min
      • SEO Basics: Essential Strategies for Boosting Your Website's Rankings

        In this episode of GrowthCast by TheeDigital, we're explaining the basics of SEO with Lauren Clay, Marketing Director at TheeDigital. Whether you're new to SEO or just need a refresher, this episode will equip you with essential strategies to optimize your website and improve search engine rankings.

        Lauren breaks down the basics, from understanding the role of crawlers and the importance of quality content, to mastering on-page SEO elements like keyword research, title tags, and meta descriptions. She also touches on the significance of backlinks and the impact of internal linking for better site architecture.

        Tune in to learn practical tips and tools that will help your business stand out online. Don't miss this opportunity to enhance your SEO knowledge and take your website's performance to the next level!

        Interested in attending our next free monthly training? Sign up here: https://www.theedigital.com/about/events

        28 min
      • Founder's Story: Richard Horvath with TheeDigital

        Join us in this video podcast episode as we hear the inspiring journey of Richard Horvath, the president and founder of TheeDigital, one of North Carolina's largest digital marketing agencies. Richard shares his incredible story of immigrating to America from Hungary and building a successful business from the ground up.

        Discover how Richard's vision and determination led him to create a full-service digital marketing agency that specializes in building online lead generation websites, search engine optimization, and paid advertising across various platforms. Learn about the challenges he faced, the milestones achieved, and the strategies that helped him grow TheeDigital into a thriving company serving clients across the United States.

        Richard's story is not just about business success; it's a testament to the power of resilience and the pursuit of excellence. Whether you're an entrepreneur, a marketer, or someone looking for inspiration, this episode offers valuable insights and practical advice from a true industry leader.

        Key Highlights:

        • Richard's journey from Hungary to North Carolina

        • The founding and growth of TheeDigital

        • Strategies for successful digital marketing and lead generation

        • Overcoming challenges and seizing opportunities

        • The importance of a strong team and innovative tools

        • Tune in to hear Richard's story and gain inspiration for your own entrepreneurial journey.

          Watch the full video on YouTube and listen to the podcast on Spotify. Don't forget to like, subscribe, and share!


          16 min
        • SEO Myths Busted! Special Guest: Patrick Stox

          In this episode of TheeDigital's Growth Cast, Keri Rosemond and Christopher Lara discuss common SEO myths with special guest, Patrick Stox.

          They address the misconception that backlinks are no longer relevant, emphasizing that links still matter and can impact rankings. They also debunk the myth of an optimal keyword density, explaining that while keyword usage is important, there is no magical number. The conversation touches on the value of redirects, the influence of click-through rate on rankings, the debate around subdomains vs. subdirectories, the impact of social signals on SEO, and the existence of a sandbox for new websites.

          The speakers also discuss the role of domain authority as a ranking factor and the potential use of site authority by Google. Overall, they provide valuable insights and dispel common SEO myths.

          Read the blog and full transcript here: https://www.theedigital.com/blog/debunking-seo-myths-podcast-patrick-stox

          Video Podcast on YouTube: https://youtu.be/9g3qmfkClfU

          Chapters

          • 00:00 Introductions
          • 00:27 Backlinks Are No Longer Relevant
          • 02:34 There Is An Optimal Keyword Density
          • 04:11 Redirects Lose Value
          • 08:51 Click Through Rate Is Used In Ranking
          • 13:20 Subdirectories Are Better Than Subdomains
          • 18:24 Duplicate Content Penalty Is Real
          • 21:32 The Sandbox Exists
          • 23:15 Google Analytics Helps You Rank Better
          • 24:30 Linking Out To Other Sites Is Bad
          • 26:37 Social Signals Affect SEO
          • 27:48 Domain Authority Is A Ranking Factor
          • 33 min
          • TikTok Ads For Business Growth

            Summary

            In this episode, the hosts from TheeDigital and guests from Pennock discuss TikTok ads and how they can be used effectively for brands. They cover topics such as what makes TikTok special compared to other social platforms, the challenges brands face with TikTok ads, and the types of content that work well on TikTok. They also discuss the importance of influencer collaborations, creating ads that engage and entertain the TikTok community, and getting started with TikTok ads. The conversation also touches on TikTok Shop and its integration with platforms like Shopify, as well as the scalability of TikTok ads and the role of SEO within TikTok.


            Takeaways

            • TikTok offers unique features and a different user experience compared to other social media platforms.
            • Audience targeting on TikTok is crucial, and granular audiences based on hashtags tend to perform better.
            • Continuous learning and adaptation are essential in staying up-to-date with TikTok's evolving landscape.
            • TikTok provides opportunities for businesses to grow and reach new audiences through paid ads.

            • Hosts:

              • Keri Rosemond - VP of Operations, TheeDigital
              • Christopher Lara - SEO Manager, TheeDigital
              • TheeDigital is a full-service web design and digital marketing agency specializing in lead generation, search engine optimization, paid advertising, and WordPress web development.

                Guests:

                • Nikki Lindgren - Founding Partner, Pennock
                • Natalie Hughes - Marketing Manager, Pennock
                • Pennock is a female-led digital marketing agency assembled of digitally native, data-driven team members. They build sustainable, long-term growth for beauty and lifestyle brands.


                  Chapters:

                  00:00 - Welcome to the World of TikTok Advertising

                  01:00 - Meet Our TikTok Marketing Gurus
                  01:29 - TikTok's Unique Appeal for Brands
                  02:29 - Challenges with TikTok Ads
                  05:03 - Types of Content that Work Well
                  07:05 - Working with Influencers and Creators
                  09:02 - Creating Ads that Engage and Entertain
                  10:48 - Getting Started with TikTok Ads
                  15:44 - TikTok Ads for Service-Oriented Businesses
                  19:35 - Importance of Influencer Collaborations
                  22:29 - Creator Connection Services
                  24:45 - TikTok Shop and E-commerce Integrations
                  27:02 - Strategies for Scaling Your TikTok Presence
                  27:56 - The Beginner's Guide to TikTok Marketing
                  34:02 - SEO Strategies for TikTok Visibility
                  35:54 - TikTok Scheduling and Best Practices for Maximum Impact
                  40:16 - Audience Targeting on TikTok
                  41:06 - Wrapping Up: Key Takeaways and Next Steps

                  Learn more about paid advertising on our blog: https://www.theedigital.com/blog/category/paid-search-marketing

                  42 min
                • What is Search Generative Experience (SGE)?

                  In this episode, Keri Rosemond and Christopher Lara from TheeDigital discuss Google's Search Generative Experience (SGE). They explain that SGE is an experimental search experience that uses generative AI to provide users with quick and clear overviews of search topics. The conversation covers examples of SGE, how website owners can be featured in SGE results, the impact of SGE on organic ranking, and the importance of creating quality content for SGE. They also discuss SEO considerations for SGE, the limitations of SGE, and the potential impact of SGE on website traffic.

                  Want More?

                  • SEO in the Age of SGE: Adapt or Get Left Behind (SGE SEO)
                  • Generative AI in SEO: Revolutionizing Digital Marketing
                  • TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!


                    16 min
                  • Website Trends to Expect in 2024

                    In this episode of Growth Cast, we'll uncover what's trending in web design and how these trends can impact your online presence in 2024.

                    Guests on this episode:

                    • Keri Rosemond - VP of Operations
                    • Christopher Lara - SEO Manager
                    • Melissa Read - Lead Project Manager
                    • Garrett Johnson - Project Manager
                    • Want more?

                      • Top Web Design Trends to Dominate 2024
                      • Top Digital Marketing Trends for 2024
                      • 17 PPC Trends You Can’t Ignore in 2024
                      • TheeDigital is a full-service web design and digital marketing agency based in Raleigh, North Carolina. We specialize in search engine optimization and we build income-generating websites that get results for our clients. Visit our award-winning portfolio for inspiration!


                        16 min
                      • Is Your Business Getting the Most Out of its CRM?

                        CRM software can effectively address challenges like declining sales, customer attrition, and stagnant growth. By storing and collecting vital customer data, a CRM system amplifies the influx of leads, expediting your marketing team's customer acquisition efforts.

                        Furthermore, it empowers your sales team to expedite deal closures and fortify customer interactions. In tandem, it elevates the caliber of customer service you provide.

                        In this podcast, we cover customer relationship management, using Hubspot as a CRM tool, and some of the benefits and features Hubspot brings to the table.

                        Let us help you get the most out of your CRM tool.

                        Guests on this episode:

                        • Jason Tetrick - Marketing Communications Strategist
                        • Keri Rosemond - VP of operations
                        • Greyson Fesperman - Digital Strategist
                        • Christopher Lara - Boston Branch Manager
                        • Want more?:

                          • Why You Should Use HubSpot As Your Marketing Automation and CRM Tool
                          • Which HubSpot Plan is Right For Your Business
                          • Is HubSpot Really Free?
                          • 6 Hidden HubSpot Features
                          • TheeDigital is a full-service web design and digital marketing agency specializing in responsive web design, WordPress website development, search engine marketing, PPC, and SEO / search engine optimization.

                            Visit our award-winning website design portfolio at ⁠https://www.theedigital.com/portfolio⁠.

                            18 min

                          About TheeDigital’s GrowthCast

                          From the publisher's feed

                          TheeDigital's GrowthCast breaks down web design, digital marketing, and business growth strategies for business owners who want to grow. Each episode covers what's working now, from SEO and AI search…