Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.

In this episode, I speak with Brad Shapiro, Ph.D. (Associate Professor of Marketing and True North Faculty Scholar). about his research into the return on investment of television advertising.

The original post is linked below.

In this episode, I speak with Dennis Galletta, Ph.D. (Professor of Business Administration, University of Pittsburgh) and  Greg Moody, Ph.D. (Associate Professor, Lee Business School, University of Nevada Las Vegas) about their research on the psychology of cybersecurity.

The original post is linked below.

Fear, power, and passwords: the psychology of cybersecurity success and failure