Thematiks: On Research

Thematiks: On Research

By Carlos AlvarengaBusiness
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Thematiks: On Research episodes

  • What's the real ROI of television advertising?

    Thematiks: On Research presents brief conversations with the authors of the most-viewed posts featured in the newsletter.

    In this episode, I speak with Brad Shapiro, Ph.D. (Associate Professor of Marketing and True North Faculty Scholar). about his research into the return on investment of television advertising.

    The original post is linked below.

    Is TV ad spending worth it? Probably not.
    12 min
  • Fear, power, and passwords: the psychology of cybersecurity success and failure

    In this episode, I speak with Dennis Galletta, Ph.D. (Professor of Business Administration, University of Pittsburgh) and  Greg Moody, Ph.D. (Associate Professor, Lee Business School, University of Nevada Las Vegas) about their research on the psychology of cybersecurity.

    The original post is linked below.

    Fear, power, and passwords: the psychology of cybersecurity success and failure

    20 min

About Thematiks: On Research

From the publisher's feed

Thematiks is a project founded by author and researcher Carlos Alvarenga that translates new and important research for global business leaders. In this podcast, Carlos presents brief conversations with the authors of the most-viewed research. It is the premier direct source of information on current business research for executives.