In this week's episode of TheMediaBriefing, we talk to The Tab's COO Charlie Gardiner-Hill about taking the student brand to the States, building other titles around a totem brand, killer clowns and drinking game rules.

In the news round-up Chris and Esther discuss the Guardian's $50,000 fundraising campaign to support an environmental series called 'This Land is Your Land', Google's latest attempt to control and monetise the ad-blocking ecosystem and Slate applying podcasting lessons to try out VR. Chris sings a song.