In this episode of TheMediaBriefing's podcast, Virtual Umbrella co-founder Samantha Kingston explains the business case for VR marketing, takes us through what is required before the technology is mainstream, and describes the kinds of experiences that are best for convincing people of the medium's potential. Chris tries and fails to not mention the VR mode of Resident Evil 7.

In the news roundup Chris and Peter discuss the duopoly's latest moves in terms of ad-blocking and cloning Snapchat, Reed Hastings saying Netflix's biggest competitor is 'sleep', and launch a new feature called 'Who Hath Blighted The Consumer This Week?'