Theory of Content

Theory of Content is back this week with Joshua Unseth and our new co-host Nora Schlesinger. Joshua and Nora kick off the episode by sharing their past SEO woes. They tell listeners about their old blogs and the biggest mistakes they made, and (spoiler alert!) Nora proves she’s wiser than Joshua because she does not … Ep – 060 The One Where Nora is Back Read More »

Welcome back to the Theory of Content! As we mentioned before, Amber’s transitioning off the show. Don’t worry, she’ll be back every once in a while, whenever her busy schedule allows. So say hello to your new co-host, Nora Schlesinger. Nora’s an awesome blogger, who runs acleanbake.com, and during the day she serves as a … Episode 59 Guest Host Nora Schlesinger Read More »

Josh and Amber co-host the show for this episode, but her voice is “terrible.” Amber walked something like 15 miles a day at a Disneyland blogger retreat, and they talked about what’s happening in the wide-world of events and coronavirus. The good news is that they can always record in a bunker (says Josh). Amber … Episode 58 – Your Site Is Not Broke But ….. Your Content Might Be Read More »

We’re back for the second week in a row. Are you surprised? Well get ready because we have lots to talk about.

Big News! It’s all Amber’s fault we haven’t been recording new episodes. Well, COVID-19’s really, but since everything else is COVID’s fault, I decided to take the hit for this one.  Even before COVID, Joshua and I discussed me taking a step back because I’m getting busier and busier at Mediavine. Everyone knows that Theory … Episode 56 – Big News, Bitter Sweet Read More »

Let’s just talk about Christi. She started blogging in 2010 to keep track of recipes and share them. She was primarily baking for a long time, but she’s expanded it in the last few years. She started baking with her grandmother, but also just figuring them out over the years. Christi talks about how there … Episode 55 – Site Audit with Christi Johnstone Read More »

We've been traveling and Amber celebrated her 40th birthday, but we're excited to get back into the swing of things. One of the things that happened was a core update. Some people said it reverses BERT.

We’re pausing our usual content to talk about something on everyone’s mind these days: CCPA. We’ve asked our favorite lawyer to help us understand. We welcome Jamie Lieberman from Hashtag Legal to the show!

Josh and Amber talk about literature, and what makes content compelling. That translates into blog writing because you want to write content that keeps people engaged and reading.

Make sure you’re checking out the Google search blog regularly.