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Theory of Content is a podcast about why we make content. Amber Bracegirdle is a founder at Mediavine Publisher Network. They sell ads into the inventory of thousands and thousands of bloggers. Joshua... more
FAQs about Theory of Content:How many episodes does Theory of Content have?The podcast currently has 107 episodes available.
January 09, 2020Episode 50!! The Googler, The Extract and The Bad AccentIf you’re writing for humans, you’re already doing both keyword and intent research....more49minPlay
January 02, 2020Episode 49 – Mailbag and Josh’s Engagement (?)Happy New Year! Santa made a mess at Amber's house. And, did you know that Joshua doesn't just collect Beanie babies but old gaming systems? We've also got exciting news to share, did Joshua get engaged ? Tune-in to hear all about it on this episode....more53minPlay
December 26, 2019Episode 48 – THIS IS THE LAST TOC OF THE DECADEWhat’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other kinds of queries, like “how to cook salmon” – think baked, … Episode 48 – THIS IS THE LAST TOC OF THE DECADE Read More »...more46minPlay
December 19, 2019Episode 47 – The One About Duplicate Content and Keyword CannibalizationThis week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalization is when a single website (e.g. ahrefs.com) unintentionally targets the same keyword across multiple … Episode 47 – The One About Duplicate Content and Keyword Cannibalization Read More »...more53minPlay
December 06, 2019Episode 46-The Real Deal with Outbound LinksWhat’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet. Also big, but not necessarily relevant … Episode 46-The Real Deal with Outbound Links Read More »...more50minPlay
December 06, 2019Episode 46-The Real Deal with Outbound LinksWhat’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles, but not necessarily the best content. We’re still observing and don’t have any definitive opinions yet. Also big, but not necessarily relevant … Episode 46-The Real Deal with Outbound Links Read More »...more50minPlay
November 28, 2019Episode 045 – The Dream Team Rides Again to Answer FaceBag !The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages....more1h 1minPlay
November 21, 2019Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie LiebermanWhat’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update. What are we talking about this week? This week I’ve got a guest co-host. Joshua and I will be back … Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman Read More »...more47minPlay
November 14, 2019Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie ForrestCarrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works. People are claiming you can’t optimize for BERT. The goal of BERT is … Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest Read More »...more54minPlay
November 07, 2019Episode 42 – Tips and TrendsWhat’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years, Google has continued to roll out new support for additional structured data markups and continues to expand support for additional rich results … Episode 42 – Tips and Trends Read More »...more51minPlay
FAQs about Theory of Content:How many episodes does Theory of Content have?The podcast currently has 107 episodes available.