Cold plunges have been around for centuries, dating back to ancient civilizations. From the Roman baths to the Scandinavian tradition of ice swimming, humans have long understood the benefits of exposing the body to extreme cold. But why has it exploded in popularity recently?

Celebrities like Tony Robbins, Joe Rogan, and Wim Hof—the ‘Iceman’ himself—have all brought cold plunging into the mainstream. You see videos all over social media of people taking ice baths, but is this just another wellness trend, or is there real science behind it?

The answer? Science backs it up—big time. Studies show that cold therapy can boost metabolism, reduce inflammation, enhance muscle recovery, and even improve mental resilience. And with innovations like TheraTub Cold Plunge Ice Bath, you don’t have to trek to an icy lake to experience these benefits. You can bring the power of cold therapy right into your home."