JJ DiGeronimo is President of Tech Savvy Women. She is a speaker, an award-winning author and an executive strategist. And, she is a strong proponent of women actively pursuing careers in STEM (science, technology, engineering and mathematics). DiGeronimo charted her own course in Silicon Valley after determining that a career in STEM was her ambition. However, she has left the tech world as an employee and now she owns her own company leading other women through the employment maze of STEM. She notes that women and men approach careers differently and have different career expectations. They even approach resumes differently, according to DiGeronimo. Men tend to be more direct and metric based whereas women tend to generalize, she says. Recently, DiGeronimo released a new book “Accelerate Your Impact,” which is directed towards women in the workplace. The book has earned the Next Generation Indie Book Award. Her latest book meshes with her 2011 book “The Working Woman’s GPS.” In addition to authoring books, DiGeronimo is a featured columnist for Smart Business Magazine and is often quoted in Forbes, The Wall St. Journal and on Fox Business.