Alicia and Melissa were thrilled to have a chance to speak with Kevin Evers, Senior Editor at Harvard Business Review and author of There's Nothing Like This: The Strategic Genius of Taylor Swift. Kevin really brought the goods to Swiftory this week speaking about what makes Swift the savviest decision maker and disruptor of our time.

This conversation was truly a delight, exploring a variety of topics including Swift’s consistent ability to reinvent herself, devotion to the craft, and commitment to the fan experience. We fan out a bit too with theories and the Eras Tour experiences as well.

Swiftorians – we LOVED this work: it was a whole new way to get to know Taylor Swift.

Find the book here:

There's Nothing Like This: The Strategic Genius of Taylor Swift (Amazon.com)

There's Nothing Like This: The Strategic Genius of Taylor Swift (Bookshop.org)

As always, we want your Midnights! Share your Swiftory stories at [email protected], or leave us a voicemail at 404-594-3658. We may use your Swiftories on a future episode!

To advertise on our podcast, please reach out to [email protected].

Learn more about your ad choices. Visit megaphone.fm/adchoices