Now and again members ask me what metrics they should be focused on and the answer is definitely not vanity metrics such as the number of likes you have.

Instead the two that matter the most are MQLs and SQLs. These stand for Marketing Qualified Leads and Sales Qualified Leads.

I explain what they are and why they're so important in today's Monday Motivation.

Paul's 5 min Monday Motivation for 11th May 2026