Are you a mom pivoting into publishing for the first time? Maybe you have a career as a nurse or teacher or maybe you're a SAHM and have been chasing kids for the last ten years.

It can be intimidating to know where and how to start and what to pay attention to when are trying to build an author brand with zero background in business. But luckily there are moms out there that do.

Kate Shelton is a mom and the owner of a digital marketing agency who recently started pursuing her dream to be a thriller author. In this episode she shares how she is applying principles from her marketing background to develop both her books and her writer platform.

Connect with Kate at her website: https://katesheltonauthor.com/

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Do you love to write but not know the first thing about developing a profitable product?

Does the idea of running a business feel as foreign as a buying a two-seater convertible?

In this episode, Caitlin shares how she is applying her business world lens to the world of self-publishing, including product-testing, sales forecasting and marketing, so that you can start thinking like an entrepreneur.

Catch up with Caitlin on Facebook at https://www.facebook.com/caitlin.doemner or vis Instagram: https://www.instagram.com/alloverthemapfamily/ or on her World Mystery Academy website at https://worldmysteryacademy.com

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Want to start seeing real sales in your books? Then it's time to dabble into the world of digital book ads.

In last week's episode, we learned how one mom author is using Facebook ads with amazing success and this week we hear about the two other big players in the book ad industry: Book Bub and Amazon.

Krissyann Granger is a mom, fibre artist, and furniture refinisher who only recently started writing books. Despite her newcomer status, the historical romance author has earned thousands of dollars ins sales on her five-part series by learning how to leverage Amazon ads and Bookbub. In this episode, she shares her ups and down and top tips so you can start doing the same.

Connect with Kristy LaBour/Krissyann Granger on Facebook: https://www.facebook.com/KrissyannGrangerBooks

Connect with Jackie:

Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/

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After countless hours, your book is finally ready--so how do you let readers know it exists? And, better yet, get them to buy it.

Sedona Ashe is a homeschooling mom of three who grew a six-figure author business in fantasy romance after seeing a half-written novel she posted on WattPad blow up in 2020.

In this episode, Sedona shares how Facebook ads played a huge role in building her amazingly successful author brand, as well as specific tips and strategies that you can apply right away to start increasing sales on your books.

Connect with Sedona by visiting her site at www.authorsedonaashe.com, by email at [email protected] or via Instagram at https://www.instagram.com/sedonaashe/. 

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Do you want to use Tik Tok to connect with readers but not sure how to get started?

Tik Tok can be a powerful tool for authors but before you spend your precious writing time doing something other than writing, it's important to have a strategy.

Soda Khan is a mom, speculative fiction author and the founder of Author Moms Who Tik Tok.

In this episode of These Mums Write, Soda shares everything the writing mum needs to know to build a reader following in the most effective and efficient way possible.

Connect with Soda Khan by joining her Facebook group Author Moms Who TikTok: https://www.facebook.com/groups/198550235642287/permalink/298385658992077, following her on TikTok (@lesodakhan) at https://www.tiktok.com/@lesodakhan, or visiting her at https://linktr.ee/tagteampublishing.

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ARC reviews and pre-order purchases are a big part of the indie book launch process, but how do you get people to care enough about your book to do either? 

Ellie Holland is a mom and fantasy author who, despite being a first-time author and self-professed introvert, had over 250 people sign up to read her ARCs thanks to her Tik Tok account.

In this episode, Ellie shares how she built up her Tik Tok account by being open about the mistakes and blunders she has made along the way, while also investing in marketing elements such as her cover and blurb to present her work in the best light possible.

Connect with the These Mums Write Community 

Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/ Get my freebie guide on creating more time to write: https://www.subscribepage.com/tipsforfindingtimetowrite Find out about upcoming workshops on creativity and writing for mums by joining my newsletter: https://www.subscribepage.com/c1z8b4

Do you feel stuck in getting your writing life started, or getting it to the next level? Jo Buer is a gothic suspense author, podcaster and school teacher from New Zealand who supports indie authors to foster mindset and manifestation approaches to invite abundance into their lives. In this episode, she shares techniques you can use to reframe limiting beliefs around time and money scarcity, as well as resources you can use to start identifying some of the blocks holding you back from building your own thriving author life. Resources mentioned: Get Rich Lucky Bitch by Denise Duffield-Thomas: https://www.amazon.com/gp/product/B078HW6H7K/ref=dbs_a_def_rwt_bibl_vppi_i1 Connect with Jo via her website, https://jobuer.com/, or her Alchemy for Authors podcast, https://jobuer.com/alchemy-for-authors/ 

Connect with the These Mums Write Community Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/ Get my freebie guide on creating more time to write: https://www.subscribepage.com/tipsforfindingtimetowrite Find out about upcoming workshops on creativity and writing for mums by joining my newsletter: https://www.subscribepage.com/c1z8b4

In his book, Third Door, Alex Banayan describes how the success of leaders like Bill Gates, Maya Angelou, and Steven Spielberg is due to their ability to find and unlock that third door, or unconventional access point to their industries.

If you are looking for a third door into the publishing world, A.N. Payton's story of how a single Tweet made her publishing dreams come true is for you. 

In today's episode, A.N. shares how, after growing frustrated with trying to get her debut manuscript in front of a literary agent, she started participating in a Twitter pitches--one of which got the interest from the editor of a small publishing press, City Owl Press. She also describes the specific strategies that she leveraged to not only find her "third door" but also to make the most out of this opportunity as a complete newbie to the publishing world.

A.N.'s debut novel, Hellfire and Honey, releases tomorrow, June 21, 2022,.  Connect with her via her website, anpayton.com, or Instagram at anpayton.author.

Resources mentioned: The Shit No one Tells You About Writing Podcast: https://podcasts.apple.com/ca/podcast/the-shit-no-one-tells-you-about-writing/id1530250126 and Query Shark: https://queryshark.blogspot.com/ and Query Tracker, https://querytracker.net/. A.N.'s blog posts on querying and getting an agent: https://anpayton.com/how-to-write-a-query-letter-and-helpful-resources/ and https://anpayton.com/online-resources-for-authors-to-get-an-agent/. Twitter pitch contest: #hivepitch @write_hive

Connect with the These Mums Write Community

Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/

Get my freebie guide on creating more time to write: https://www.subscribepage.com/tipsforfindingtimetowrite

Find out about upcoming workshops on creativity and writing for mums by joining my newsletter: https://www.subscribepage.com/c1z8b4

Do you have a story about a struggle you have overcome that you want to share with others to help those facing the same challenge? 

Does non-fiction writing appeal to you as a way to get your story heard?

Stephanie Thompson is a mum from Australia who sustained a pelvic organ prolapse injury during childbirth that prevented her from going back to a job she loved. After trying to live with the condition for three years, she finally got so frustrated she decided to write a book about it.

That book marked the beginning of Stephanie's role as a women's pelvic health advocate, a role which has seen her helping thousands of women learn how live again with prolapse. 

In today's episode, Stephanie breaks down how a professed "non-writer" not only produced a successful non-fiction book, but also leveraged it into an array of digital community spaces, including a podcast and Facebook group.

Connect with Stephanie through her podcast, The Lowdown with Bravemumma: https://podcasts.apple.com/au/podcast/the-lowdown-with-bravemumma/id1583166245 on Instagram at tttps://www.instagram.com/bravemumma/ or via her Facebook group, Tips and Tricks for Women Living with Organ Prolapse: https://www.facebook.com/groups/tipsandtricksforlivingwithPOP

Resources mentioned: Writing coach Andrew Griffiths: https://www.instagram.com/agauthor/ and John Chao's (https://www.instagram.com/thejohncollective/) podcasting course, the Podcast Creator Course https://www.eventbrite.com/e/podcast-creator-course-meet-greet-tickets-356656849237

Connect with the These Mums Write Community

Join the These Mums Write Facebook group: https://www.facebook.com/groups/thesemumswrite/

Get my freebie guide on creating more time to write: https://www.subscribepage.com/tipsforfindingtimetowrite

Find out about upcoming workshops on creativity and writing for mums by joining my newsletter: https://www.subscribepage.com/c1z8b4