What will sport organizations need to become to remain relevant, credible and trusted in the future?
In the previous episodes of The Sport Lab, my conversations with Antonio Fernández Arimany, President of World Triathlon, and Cassidy Lichtman, Chair of USA Volleyball, offered different perspectives on how sport is evolving, from leadership and strategic partnerships to athlete engagement and athlete-centered organizations.
In this solo episode, I take a step back and connect some of the ideas emerging from those conversations with a bigger question:
What forces will continue to transform sport organizations over the next decade?
The future of sport will not be shaped only by new competitions, technologies, formats or markets. It will also be shaped by profound changes in society, economics, governance, climate and the expectations of athletes and fans.
I explore seven forces of transformation:
• Governance, transparency and trust• New economic and entrepreneurial models• Athletes moving from representation to meaningful influence• A more human-centered approach to the athlete journey• Artificial intelligence and the future of decision-making• Climate change and the adaptability of sport• Innovation, partnerships and the emergence of more connected sport ecosystems
One idea runs through all of them: sport organizations may need to move from controlling a territory to becoming catalysts, connecting people, capabilities and resources around a common purpose.
And this transformation concerns everyone. From a local club or sport association to an international federation. The scale and resources may differ, but no organization will be completely outside these changes.
Will our organizations be ready to adapt when the future arrives? Can they change without losing who they are?
I would love to hear your perspective.