Whether it's your first marketing video or your one-hundredth broadcast spot, video development and production can be exciting - the possibilities of a great story, the feeling of accomplishment when the final creative is a "go", and the rush of pre-production and the shoot. Not to mention the pride you feel when your video is shared or presented for the first time (and the EOY performance bonus you receive when the video has knocked the KPIs out of the park ain't too shabby either.)

These are the sexy parts of making a video. But let's flash back to the beginning of the process. What can you do to set your video up for success? How do you make sure that your video marketing dollars are put to good use? And that the video performs?

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