Dede Reyes, Head of Education for ABB Specialty Contact Lenses and Fellow of the CLSA, returns for a second visit with Dr. Jens. Education is one of her great passions, and she shares some of the best industry resources for staff and patient education. Great communication produces better results and fosters longevity in the relationship between health care provider and patient. Teach your staff to teach your patients so they can enjoy the best possible outcomes with their visual solutions.

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Most owners intuitively know what their business needs - more staff, more space, more patients. Using data can remove some of the uncertainty that may be inhibiting your decision-making and practice growth. CEPA Nathan Hayes of IDOC shares some surprising results drawn from a newly released report on financial benchmarks that can help you understand where your practice might be missing the mark.

Standards for cost of goods are changing, inflation is impacting practice revenue, and much of our historic understanding of healthy financial ratios is in need of a rethink. Digging into financial benchmarks can help you clarify your understanding of your practice performance and formulate a plan for your business's future.

Download the Report Here

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Ignoring the OSD portion of the eye exam means you're potentially missing a huge portion of patient care, which can lead to glasses remakes, throwing off your refraction, and less satisfactory patient outcomes. Dr. Cecelia Koetting shares her perspective on working with dry eye patients, including asking the right questions, investigating the "whole" patient, relating OSD to systemic health issues, maximizing the use of diagnostic tools, and leveraging staff to help balance the time requirements for effective care with a busy optometric schedule.

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Ophthalmologists and retina specialists are in high demand, which creates a unique opportunity for ODs to develop primary care retina as a specialty. Leveraging technology and education supports decisions about what to monitor and what to refer. Dr. Julie Rodman advocates for optometrists to add medical retina care to their practice. She outlines the path to becoming more comfortable making confident decisions to keep appropriate patients in-house for retinal treatment.

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Dede Reyes, consultant for ABB Specialty Lenses and president of the Contact Lens Society of America shares insights gained from three decades of specialty lens fitting. Learn what you need to have in your practice and how to truly differentiate your business in this high-demand field. 

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Dr. Mark Colip, President of the Illinois College of Optometry and President of ASCO, shares a thousand-foot view of the current state of optometric education. In this very thoughtful conversation, Dr. Colip delves into the changing landscape of optometry practice, including evolving technology, diversity of demographics, practice management, insurance penetration, and broadening scope of practice. He also offers insights into how today's students and new practitioners differ from previous generations.

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Dr. Pam Theriot shares her insights on how patient education can drastically alter the outcome for dry eye treatments. Not everyone specializes in the same area of vision care, but every practitioner can improve patient results through communication and education. Creating extra materials - or leveraging ready-made resources  - can augment the patient encounter, build relationships between patients and providers and help to ensure success.

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Dr. Julie Rodman, professor of Optometry at NOVA, discusses how specialized patient imaging is evolving in optometry. Understanding and maximizing the capabilities of technology helps ensure the best ROI and utilization of the highly specialized equipment that many practitioners are embracing. She shares resources to help ODs integrate these technologies and maximize their investment in their practice and patient care.

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Podcast host and marketing specialist Carissa Dunphy shares her take on improving efficiency in eye care practices. Minutes count in a busy optometric schedule. Being intentional about finding opportunities for efficiency can change the landscape of your business. Learn about common areas where you can eliminate redundancies, leverage benefits that already exist in your practice toolkit, and recover time wasted by inefficiency. 

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Sole proprietor Samantha Hornberger, OD of Bright Family Eyecare in Harrison, IN, shares her philosophy on creating growth inside a "small schedule." Since opening her practice as a cold start in 2013, Dr. Hornberger has doubled down on her decision to build a business that supports her personal priorities, helping her reap great rewards in her business ownership as well has her personal life and professional career. 

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