90% of buying decisions are emotional; Are you speaking to the heart or just listing features?

Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.

In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.

You’ll discover:

📖 Ready to Think Blink? Grab the book HERE

🔗 Explore Jean-Pierre's work & services at sld.com

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