September 16, 2025

Think Blink: Measure Emotion, Build Belonging

22 minutes

If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays? In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.
You’ll learn how to

Track emotional signals with metrics, analytics, and sentiment tools

Spot friction points and deploy service-recovery that rebuilds trust

Move from “transactions” to belonging with community-first design

Use personas + psychographics (not just demographics) to hit the heart

Blend AI + human insight for personalization that feels seen

Measure what matters: connection, advocacy, and lifetime value

Explore JP’s work and the ThinkBlink manifesto:

Website: www.sld.com

LinkedIn: www.linkedin.com/in/jeanpierrelacroix/

Book: ThinkBlink Manifesto (Amazon Kindle)

Learn more about your ad choices. Visit megaphone.fm/adchoices

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