In this podcast, John discusses his latest book, "Duct Tape Selling." Find out why Jantsch thinks successful salespeople today must flip the traditional business model—where marketers owned the message while sellers owned the relationships—on its head. These days, he argues, marketers must get better at relationships and sales must perfect the message and delivery. He also provides several tools for doing so.

John is an internationally acclaimed author, speaker and marketing consultant who specializes in assisting small businesses.