In the 6th episode of the Think Outside podcast, presented by Baits.com, we dive into an exciting new product—the FAFO! We’re joined by Big Bite Baits pro Fletcher Shryock, who designed this bait alongside Jack Dice, our Product Manager, and JT Harden, owner of F-3 Media.

We break down the ins and outs of this new flipping bait—what makes it special, why it’s a must-have, and how it earned its place in our lineup. Plus, we’re gearing up for its official release at the Bassmaster Classic!

 Don’t miss this one—tune in now on YouTube, Spotify, and Apple Music @Think Outside Fishing Podcast!

Welcome to the 5th episode of the Think Outside podcast, presented by Baits.com! In this episode, Crispin Powley, VP of Fishing at GSM, is joined by none other than Mark Zona.

These longtime friends take a trip down memory lane, sharing stories from their past and the journey that has brought them back together—this time through Mark’s exciting new sponsorship with Cuda Brand!

 Tune in for great conversation, behind-the-scenes insights, and plenty of laughs as these two reconnect over their passion for fishing.

This Week on the Think Outside Podcast: The Legend of Bill Lewis and the “Trap" 

In this episode, we take a trip back in time to explore one of the most legendary fish-catching baits of all time—the Rat-L-Trap! We're joined by Wes Higgins, current Brand Manager of Bill Lewis and part of the family behind this iconic lure. Also joining us is a longtime team member who has been with Bill Lewis Lures since his very beginning Mark Daniels JR! 

Together, we dive into the rich history of this American success story, uncover how the Rattle Trap revolutionized the fishing industry, and discuss how the brand continues to thrive today.

Tune in for an inside look at the legacy, innovation, and passion behind one of the most trusted names in fishing!

 Listen now on YouTube, Spotify, and other streaming platforms!

Welcome to Episode 3 of the Think Outside Podcast, presented by Baits.com!In today’s episode, we’re diving deep into forward-facing sonar (FFS) with an incredible lineup of guests. Joining us are Joey Bissing, Social Media Manager at GSM, and Jack Dice, Product Development Manager—along with a very special guest, Drew Gill!We’ll be breaking down the key strategies Drew uses to analyze a lake with FFS, going into insane detail on how to target pre-spawn bass. We’ll also explore how Drew leverages FFS to maximize success, uncover the crazy analytics he runs while on the water, and discuss what the future holds for forward-facing sonar in the fishing world.If you’re a fan of forward-facing sonar, you’re not going to want to miss this!

Welcome to the second episode of the Think Outside podcast, presented by Baits.com! This time, we’re joined by Crispin Powley, VP of Fishing at GSM, and Joey Bissing, Social Media Manager, along with the newly acquired Northland team—Jace Peterson, Brand Manager, and Charlie Peterson the social media manager. Joined by Special Guest  Brad Hawthorne from Hawthorne’s guide service all while inside the Ice Shack! 

Together, we dive into the rich history of Northland, its legacy in fishing, and the exciting future ahead.

Welcome to the first episode of Think Outside, presented by Baits.com! In this debut episode, we sit down with Crispin Powley, VP of Fishing at GSM, and Danny Berndt, General Manager of Yamamoto. Together, we dive into the past, present, and future of GSM Fishing and Yamamoto Baits—discussing industry insights, innovations, and what’s next for us! 

🎣 Whether you're a seasoned angler or just getting started, this episode is packed with stories and insights you won’t want to miss!