You gotta believe. You can tell yourself good, positive, productive things, but unless you truly believe them, it's not gonna work. Your subconscious mind won't believe it. The automatic success mechanism in your brain has your back - but only if you believe it's possible. It's so basic to success. It's so rank. Think Rank. 

When you give yourself one option - there's no room for failure. Matt Sharp is on top of his game and rising. A former novice bull rider, handy mechanic and now professional videographer, this cowboy goes all-in at whatever he does. He'll laugh at himself and make you laugh harder. But he never quits working. More than a minivan full of motivation, Matt Sharp gets the job done. Always. That's rank. He's rank. Think rank. 

Part A of Episode 107

There are no "how to lose" books in the library. Just reading the self help books won't work either until you have a better self image. Nothing works until you learn to believe in yourself. Becoming the winner you are supposed to be isn't easy, but you can give yourself a chance. Everyday. Take the strange out of change by having a better self image. David talks about a smiple excercise to help you get there. It's easy to do and works. It's rank. Think Rank. 

You can't outperform you're identity. Your conscious mind is the gatekeeper to your subconscious. In other words, you are what you tell yourself you are. That's all your subconscious hears. Your subconscious never sleeps and it doesn't have a sense of humor. It takes you at your word. Your output comes from what you input. This episode has some powerful output on what you input into your subconscious. You can change when you choose to. You can grow at any age.  That's rank. Think rank. 

From the bull riding arena to the heat of the inner city streets, Steve Washington is the same heart in new boots. He's  always leaned into his fears. The former professional bull rider is now a professional fire fighter.  He continues to excel in the most dangerous settings by relying on what always got him through and to the next rodeo regardless of the circumstances - do what it takes to get there and try harder when you nod your head.  A dedicated family man and friend to all, Steve is both humble and funny, respectful and respected. He's enjoying every stop of the ride life has him on. That's rank. Think rank. 

Rank. Rough around the edges. Recognized. Real. That's Jimmy Morris. As a parent, as a competitor or as a friend - you either love him or you're probably nervous when he's near. He's as real as it gets with an educated, experienced and often enthusiastic opinion about all things bull riding. Jimmy talks with David in a "no holds barred" discussion about everything from growing up in rank company to raising the next generation of winners - yours and his. Jimmy Morris is real rank in the truest definition of both words. 

Man up. Own up. You don't get from life what you want. You get from life who you are. Your identity is your destiny. You can never outperform your identity. Change is possible. It starts in your subconscious. Not on the surface. Change is rank. Think Rank. 

Almost doesn't get you there. Plan. Commit. Execute. That's what winners do. That's what works. Do your thinking before you nod your head. Do your thinking in training. Be ready to win when you nod your head. Hope isn't a sustainable option at that point. If you wanna be rank, Think Rank - and know when to quit thinking and trust your training. That's rank. Think Rank.

In a world of real-time demands, artificial intelligence and instant gratification attention spans, Marty Byrd is a refreshing renaissance cowboy who's honed his skills in the professional bull riding arenas of North America and transferred his passion therein to making world class equipment and tools for world class competitors across the globe. You'll never hear him say that, but his work speaks for itself. A true comeback competitor in all arenas of life, Marty Byrd is the definition of humble, hard working and handy by anyone's standards. Rank in the arena and rank in life - that's Marty Byrd. Think Rank.

There is no wiggle room when it comes to the laws of the universe. We didn't make them. We can't change them. We sure struggle when we don't follow them, even when we thought what we knew to do was the right thing. . No matter what we've learned, we can re-learn. Accept change. Welcome it. You don't lose unless you give up on yourself. That's rank. Think Rank.