Action wins. Losers procrastinate. Winners do winning things. Winners act - like there's no tomorrow. They Think Rank. Then they take action - now. They win - today. That's rank. Think Rank. Then do more. There's more. 

A no-holds-barred interivew with first time NFR qualifier Lukasey Morris. Wise beyond his years about life and the business of bull riding. Get ready to be a fan. 

When you're a winner, no one expects more of you than you. No one's harder on you than yourself. You are often the last one to forgive the mistakes you've made and the first one who needs to do it to move forward successfully. Forgiveness is rank. Think rank. Forgive yourself and move on. 

Re-light. Get back in the fight. Success doesn't settle. We do. Think Rank. Then Do something about it. Action makes it real. That's truth. That's Rank. Think Rank. 

Change your thinking. Change your life. Dread's in your head. Why live your life with rank regret? Worry and winning cannot coexist in your brain. Life happens. To all of us. You can regret or you can regroup. Every day. That's rank. Think Rank. 

You'll excel further at what you put your heart into. Heart is physical. It's a muscle. Heart is spiritual. It's something deeper done with love. It's what lets us do more than we ever thought we were capable of. That's rank. Think rank. Use your heart for best results. 

Thinking is in your brain. Feeling is in your heart. Your heart was formed before your brain. Your most powerful thoughts have feelings behind them. That's rank. Think Rank. Think about it. Feel it. Merry Christmas rank thinkers! 

Thinking is just your brain solving the questions you ask it. Easy questions = the easy way out. If you want more, ask more, then do more with the answers. Our thinking is only limited by the questions we ask ourselves. Rank results come from rank answers that come from rank questions. Think Rank. 

Hunger. Desire. Passion. Commitment. Know that there's a way to do what's never been done before. There is. It starts in your head. If it stays in your head, you'll find a way. Old ways won't open new doors. Stay hungry. Think Rank. 

What's the difference between having fun and loving what you do? Knowing the difference can make all the difference. Qualifiers to the National Finals Rodeo this week in Las Vegas have experienced both angles. Loving the process is the only way to make the journey, not matter how rank the path. Think Rank. Enjoy the process.