There are many different types of confidence. Some "hold water," some don't. Know and more importantly - GROW - yours to be waterproof. It's a rank idea. Think Rank. You can.

If you compete, you're going to get beat. You're going to lose. Not always, but that's competition. That's life. Maybe we don't need rules that make us feel better about losing. Maybe we need to do the work and do something about it if we're truly competitors. 

"I am" is a powertful statement. Remind and reinforce the winner in you - everyday - by believing who you are and that you were created for more. Begin with "I am..." Wear it like armor. That's rank. Think Rank.

I'm the best - the best I can be - so far. Tomorrow I plan on being better. I celebrate successes, but I don't settle. I'm not better than anyone, but I'll never quit bettering myself. That's rank. Think Rank. 

You work hard. Really hard. A lot.  You can be persistant, but you can't have it all. Positive and negative emotions cannot occupy your brain at the same time. You have to choose. Identify and eliminate the negative for watch your persistence pay off.

Want to win? Succeed? Improve? Get in shape? Sleep better? Plan on it. Hope isn't a plan. Wishing isn't a plan. Make a plan. Work on it and work in it. Winners do winning things. Plan on it. 

Winners get the job done as required and then some - over and over again. They make the choice to succeed and then execute their plans with responsibility, discipline and urgency. A perfect way to remember Sherm... 

We can get better as we age. Hope and targets help make it happen. What's the rosin of life that makes them stick, makes them happen? 

Ervin Williams. The Tulsa Twister. Great stories from one of the greatest - from sleeping with bears to riding bulls, from riding percentages to out riding your past. If you know Ervin, you love him. If you don't know him, you'll want to meet him. Amazing. Entertaining. No egos allowed. 

Been there. Done that. Got the video to prove it. This week's Think Rank "lesson" is borrowed from Olypmic record demolisher Michael Phelps and his long-time coach Bob Bowman. Swimming and bull riding? Don't get the connection? Listen and then watch the video.