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All across North America, the decriminalization or legalization of cannabis has given birth to a brand-new industry, and in many places you can now easily purchase cannabis online or in a store. Today we’re speaking to Steffen Schenk from mīhī cannabis. He’s the SVP of Customer Experience, and we are going to talk about how you create a customer-centric retail experience for a product that has been underground for as long as any of us can remember.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Consumers are more empowered and educated than they’ve ever been throughout the history of modern capitalism. They want to know where their shoes are made, how their coffee was grown, and what conflicts their diamonds might have created, and they can find out in a matter of seconds.
Environmental sustainability is a key issue that threatens to disrupt the entire planet and younger generations increasingly see this as a top concern. Designer and co-founder of the houseware brand Umbra, Paul Rowan, sees this as an opportunity for companies to step out of their role as sellers of stuff and to become the heroes consumers really want them to be.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
Hosted on Acast. See acast.com/privacy for more information.
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