#thinkbamboo Podcast : Se.1, Ep.19 -- Eric Rupert, altPlus Group | https://www.thinkbamboo.org/2023/09/04/altplus-pioneering-the-bamboo-frontier-with-ceo-eric-rupert/
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Welcome to the ThinkBamboo Podcast! In this 19th episode, we talk with Eric Rupert, the CEO of altPlus. Hailing from Canada and now residing in China, Eric is at the forefront of a bamboo revolution. discusses engineered bamboo solutions, industry standards, and standardizing bamboo for wider use.
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[00:00] Alt Plus CEO focuses on engineered bamboo solutions
[05:40] Creating an e-commerce platform and later transitioning into the bamboo industry
[11:10] The goal is to bring the price point down and make engineered products competitive.
[16:44] Mechanically separated fiber from bamboo has low energy impact.
[21:33] Bamboo is a key material with challenges in production and standardization.
[26:23] The bamboo industry faces challenges in marketing and consumer trust.
[31:11] The company is focused on developing markets and wood products.
[36:14] Growing industry with huge potential.
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Detailed Summary for [AltPlus: Pioneering The Bamboo Frontier With CEO Eric Rupert](https://www.youtube.com/watch?v=PmMPqDJDRpA)
[00:06](https://www.youtube.com/watch?v=PmMPqDJDRpA&t=6) Alt Plus CEO focuses on engineered bamboo solutions
- Eric Rupert is the CEO of Alt Plus, a company that specializes in engineered bamboo solutions.
- Alt Plus is located in China, specifically in Fujian Province, which is known for its bamboo industry.
- The company works to standardize bamboo and make it more widely available in the market.
- Alt Plus uses bamboo from Fujian Province to create structural composite lumber engineered bamboo products.
- The goal is to bring these products to the market quickly and cost-effectively.
- Alt Plus follows industry standards and regulations to create consistent and high-quality products.
- China provides a rich resource of bamboo, making it an ideal location for Alt Plus.
- Eric Rupert, originally from Canada, now works in the bamboo industry in China and is instrumental in Alt Plus's success.
[05:40](https://www.youtube.com/watch?v=PmMPqDJDRpA&t=340) Creating an e-commerce platform to compete against Alibaba and later transitioning into the bamboo industry
- Started a business with a Chinese immigrant partner, focusing on bringing factories and studying the supply chain in China
- Recognized the potential of bamboo and closed down the previous business to focus solely on bamboo
- Engineered bamboo is similar to engineered wood, can be tested and categorized in the same way
- Price point of engineered bamboo comparable to other materials, with a high-quality finish
- Top priority is discussing the value and price point with clients
[11:10](https://www.youtube.com/watch?v=PmMPqDJDRpA&t=670) The goal is to bring the price point down and make engineered wood products more competitive.
- Automation and better machining processes are being explored to achieve this.
- The raw material, such as bamboo, is abundant in China and there is no shortage.
- Purebam biomaterials is another focus area where waste and fresh palms are used to create fiber products.