thinkfuture: technology, philosophy and the future

how do you spend the last 15 minutes of your day?

Ty Montague is co-founder and CEO of co:collective, a creative and strategic transformation company who serves clients like Google, YouTube, IBM, PUMA, Microsoft, MOMA, Infiniti, Capital One, and Timberland.  Ty believes that there are businesses who are “storytellers” and “storydoers. “Storytellers” are traditional brands like McDonald’s, United, and Clorox: They tell their stories through classic advertising. But co:collective is more interested in transforming businesses into “storydoers,” which are brands like Apple, Toms, and Jet Blue that communicate primarily through innovation and customer experience. In other words, their work does the advertising and growth for them.  Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine and was featured on the cover of Fast Company Magazine.

humans love a story

you need both to ideate

I can talk about my projects all day long and bore everyone to tears. It's the transformation that these projects initiate, support, and updraft that is really exciting to me. The projects, however, do not define themselves. Listening to our people's pain points while they struggle towards their vision of a future state is what kick's off a frenzy of defining the problem(s). Being intimate with our infrastructure, culture, and decision-making process allows any innovator the opportunity to shape solutions. Connecting the well-defined problem with potential solutions builds trust and buy-in. The rest is the repetitive hard work that shapes an MVP and lays out experimentation and discovery until results materialize.

https://www.linkedin.com/in/mitchon/

why are we still educating people like it's 1899?

hiring people is broken and we need to fix it

Mikko Dufva is Sitra’s leading foresight specialist. In his work, he examines future trends, the tensions between these trends, and mental images connected with the future. In addition, he seeks to identify signals that may be weak now but are nevertheless significant from the point of view of the future.  https://www.linkedin.com/in/dufva

the key to survival is virtualization

why don't our assistants just assist us