I talk about wrapping up the Digital Place Branding Rules series in a very windy day. Talking about where to start from before designing - implications of design on wellbeing and how one can use some philosophy to make initial decisions of how to navigate digital design

I talk about journey mapping of your digital place brand presence using the analogy of your place's geographical map

Evaluate the Usability of Your Digital Presence through Heuristic Evaluation using the 10 Heuristics for Good Design by Jacob Nielsen

https://www.nngroup.com/articles/ten-usability-heuristics/?lm=usability-heuristics-applied-video-games&pt=article

Also talking about the differences between intuition, emotion and heuristics, the limits of user experience research which was suggested as the basis for Rule n1.. .an whatever else crossed my mind

Rule 1 Build Empathy With Your Users

Also discussing Borat 2, Emotion as a type of cognitive fit between expectation and reality and a step by step process of how to build empathy with users. of your digital place brand

Place Branding and The Climate Emergency "The cost of inaction will be significantly higher than the cost of mitigation"

Why is the climate emergency not yet a core pillar in place brand plans?

The second part of my conversation with Martin focuses on even more clearly distinguishing place promotion, place marketing and place branding

A discussion with Martin Boisen about Conceptual Clarity

You can get in touch with me on AdaptInc.co.uk.