In this episode of the WP Minute+ Podcast, Matt sits down with Tessa Kriesel, a seasoned expert in developer relations and founder of Built for Devs. Once deeply involved in WordPress, Tessa now works with developer-focused companies to help them engage technical audiences authentically. She shares insights on how companies can build trust, engage communities effectively, and think strategically beyond traditional marketing.

The conversation examines challenges freelancers and agencies faced in 2024 and what to expect moving into 2025. Tessa discusses the shift in DevRel from casual relationship-building to strategic engagement, the evolving role of AI in development, and how the tech industry is tightening budgets while demanding clear ROI. She also shares advice for WordPress product makers on pricing, sustainability, and community-building. She encourages them to challenge outdated practices like underpricing plugins and relying solely on Black Friday sales.

Key Takeaways

The Role of Developer Relations (DevRel)

• DevRel isn’t just about attending WordCamps and networking; it requires strategy and delivering value.
• Companies must build authentic relationships with developers while aligning with business objectives.
• WordPress has a strong community, but other ecosystems also foster deep connections.

Challenges in 2024 & Looking Ahead to 2025

• Economic pressures are causing tech companies to scrutinize spending and demand clear ROI.
• VC funding has shifted focus from user adoption to revenue generation.
• The lack of trust in marketing and business interactions makes it harder for companies to gain traction.

WordPress & Business Growth

• Many WordPress companies still underprice their products, following outdated open-source pricing models.
• Product makers should focus on value-based pricing rather than low-cost models with limited revenue potential.
• Relying on Black Friday discounts as a primary sales strategy is shortsighted. Products should be priced for sustainability year-round.

The Role of AI in Development & Business

• AI is a powerful tool for efficiency but still requires human oversight.
• Companies investing in AI-driven solutions must balance automation with trust-building.
• Developers who integrate AI into their workflows will gain a competitive edge but won’t be replaced entirely.

Important Links

• The WP Minute+ Podcast: thewpminute.com/subscribe
• Connect with Tessa Kriesel
  LinkedIn: https://www.linkedin.com/in/tessak22/
  Twitter/X: https://twitter.com/TessaK22
• Learn more about Built for Devs: BuiltFor.Dev