Veteran Northern California tour guides Misha Frankly and Chris Vardijan are the founders of NorCal Tour Company Inc., a company founded on the premise that making travel plans should be easy and exciting.  

They are also the producers of The Mendocino Experience Cannabis Tours, the tour is based on the Northern California wine tour model, taking tourists to licensed legal cannabis farms giving tourists a comprehensive look into Northern California's cannabis industry and culture

Eli has been a data-driven researcher throughout his career. He previously worked as an analyst for Nielsen, where he provided analysis to Nielsen’s retail clients for use in pricing, promotion and assortment decisions. He’s also been a consultant for data companies in the cannabis industry. Eli now employs his analytical expertise for Marijuana Business Daily.

Angela is a business owner, wife & mother. She is on a mission to educate people about marijuana and its possibilities, breaking the stigma of cannabis and to help people share their cannabis success stories.“Im here to help inspire others to open their hearts and minds and hear someone else story about cannabis.”

Before co-founding Confident Cannabis, Steve developed his career in New York with experience in startups, the finance industry and growth capital investing. He founded Left Lane Capital to invest in, incubate and co-found branded consumer-facing businesses. His investments include Health Warrior, one of the fastest growing superfood snack companies in the US. Steve then moved to California to study at Stanford Graduate School of Business where he met his co-founding team. Driven by the opportunity to create a vibrant industry where every ethical cannabis business thrives, he co-founded Confident Cannabis. Steve and Tony Lewis now determine Confident Cannabis company vision and strategy, lead hiring, fundraising, and product development. Steve has a BA in Finance and a Master's in Management from Stanford GSB where he was a Sloan Fellow.