Thinking Outside The Bud

Tiffany Devitt is responsible for overseeing CannaCraft's regulatory compliance and government relations. As such, she plays a valuable and vital role in shaping and executing the company's legislative strategies in Sacramento and DC. As a member of the National Cannabis Roundtable Board, she is working collaboratively with industry leaders from across the country to promulgate federal financial services reform and tax equity for the cannabis industry.

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Ron Basak-Smith is the Co-Founder and CEO of Sana Packaging, a startup that designs and develops differentiated, sustainable, and compliant packaging solutions for the cannabis industry using 100% plant-based hemp plastic. Sana Packaging is proud to be a “Made in the U.S.A.” company that supports domestic agriculture and domestic manufacturing.

Ron earned a B.A. in Sociology from Ithaca College in 2011 and an M.B.A. in Sustainability, Entrepreneurship, and Finance from the University of Colorado Boulder in 2017. Ron’s goal is to support the sensibility and soft skills of his Sociology degree with the hard skills of his M.B.A. in order to bring positive social and environmental change to his business endeavors.

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Bryan is the Co-founder and CEO of Hunter + Esquire. His professional background before launching H+E was entirely in retained executive search for 18 years in MedTech/Pharma (15 yrs) and Food and Adult Beverage CPG (3 yrs). His deep knowledge of those highly regulated and nuanced industries has helped H+E significantly understand the needs and wants of their cannabis clients. Bryan’s deep and genuine networks within those industries helped them deliver that rare talent “unicorn” clients desire to fit their particular needs.

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Thinking Outside the Bud is a business podcast devoted to driving innovation in the cannabis space. During each episode, we speak with founders, investors, thought leaders, researchers, advocates, and policy makers who are finding new and exciting ways for cannabis to positively impact business, society, and culture. Have each episode delivered to your inbox by subscribing here: http://www.thinkingoutsidethebud.com/subscribe

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Jennifer Whetzel is a marketing professional and founder of Ladyjane Branding. For over 25 years, Whetzel has been branding, advertising, marketing, strategizing and researching for Fortune 500 companies and B2B/B2C small businesses. After finding significant symptom relief in medical cannabis and emotional support from community members, she was inspired to use her professional expertise to help businesses in the cannabis industry develop smart, strategic and consistent brands that create deep connections with consumers. Jennifer’s signature creations, Ladyjane’s Archetypal Segmentation Model, Brand & Consumer Personality Quizzes and Two-Hour Brand Makeover all empower entrepreneurs in the industry to take their brand strategies into their own hands to stand out and sell more.

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