Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.  

 =Topic= 

First week back for SEOs 

0:22 What should you be focusing on in 2020 as an SEO 

1:10 Is Link Building Still Important in 2020?  

2:39 General Links as the degree that gets you the job 

2:46 Factors that Affect Link Value 

3:18 Links Power and Effectiveness is Relative to Trust Factors   

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

🎙️ Our podcast: https://anchor.fm/canonical-chronicle  

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  

WHO AM I?  

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.   

=TOPIC= 

SEO predictions 

Speed 

SCHEMA

SERP Erosion 

Relevancy Depth 

User signals for Machine Learning

Heavy increase in FUD - Fear, Uncertainty and Doubt  

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

🎙️ Our podcast: https://anchor.fm/canonical-chronicle  

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  

WHO AM I?  

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.

TOPIC

Local Search Update to “make use of neural matching”  

What Should You Do As A Local Business? 

 3 Major Factors In local results 

What are citations? 

SERP positions study shows that position 1 in the SERPs gets 19% of views and 28% of clicks 

SERPs are different from query to query 

Google is now confronting a broad examination of its “collection and use of data.”  

Increasing Privacy and Protecting from Surveillance  

California now have the CCPA which stands for the California Consumer Privacy Act 

Preparing for the CCPA as an Advertiser   

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net  

🎙️ Our podcast: https://anchor.fm/canonical-chronicle  

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  

WHO AM I?  

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.  

TOPIC

 0:16 New Product Based Reporting inside Google Search Console 

1:16 Bug Inside Search Console  - which meant that between November 14th and 19th image click and CTR data was lost - Has Now Been Fixed.

2:23 Rich Answers and Image Carousels are showing up more and more in mobile SERPs study shows 

2:50 What Does This Mean for Mobile SEO?

4:16 Google is showing Comparison Ads for Car Rental Prices. 

5:09 New Feature Allows You to Follow Local Guides on peoples' GMB profiles.  

 ✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

🎙️ Our podcast: https://anchor.fm/canonical-chronicle  

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  

WHO AM I?  

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/  

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed.   

TOPICS

Chrome plan on badging sites according to speed 

Google Algorithm Update

Google confirms Update 

Our SEO Advice Regarding Google algorithm Updates 

Possum 2.0 Affecting GMB Profiles  

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

🎙️ Our podcast: https://anchor.fm/canonical-chronicle 

 💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube  

WHO AM I?  

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/ 

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. 

  =LINKS MENTIONED=  

Speed up Wordpress with the new page speed insights plugin, Google Sitekit: https://en-gb.wordpress.org/plugins/g... 

#AskGoogle Webmasters Video: https://www.youtube.com/watch?v=7HKYs...

Gerry White on Twitter: https://twitter.com/dergal

Chris Simmance - Site Speed Ad: https://www.youtube.com/watch?v=eMnNy...

Rank Ranger Study: https://www.rankranger.com/blog/featu...

=TOPICS=

Google Removes Support for Flash by January 2020

Google buys Fitbit - what does it mean for SEO?  

Google services plugged directly into Wordpress (puts on tinfoil hat) 

Google give us their tips on speeding up your site in the recent #AskWebmasters video 

Rank ranger report shows discrepancy between mobile and desktop featured snippets in Google Search Console

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net 

🎙️ Our podcast: https://anchor.fm/canonical-chronicle 

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=yo... 

WHO AM I?  I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business.    

GET IN TOUCH  I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]  If you're interested in becoming a client of type A, email us on [email protected] and we'll get back to you ASAP.

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. 

In this video we talk about:

😉 Optimising for the Google BERT algorithm

📚 Resources to learn more about natural language processing

😲 Page Speed and CrUX at Scale with Screaming Frog 12.0

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

🎙️ Our podcast: https://anchor.fm/canonical-chronicle

WHO AM I?

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. 

GET IN TOUCH

I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]

If you're interested in becoming a client of type A, email us on [email protected] and we'll get back to you ASAP.

SOCIAL

Youtube: https://www.youtube.com/channel/UCT-h…

Twitter: https://twitter.com/rtavs

LinkedIn: https://www.linkedin.com/company/type…

Get this weeks Canonical Chronicle slide deck: http://email.typeamedia.net/

A free information pack with all this weeks search news, google updates and insider tips to circulate round your team to keep them informed. 

In this video we talk about:

• Optimising for Dark Mode 😏

• Clarification on how Googlebot downloads webpages and how they react to 400 and 500 errors 🕸️

• Big News for Social Media Managers in the way facebook calculates impressions 📉

• Google rolling out AR to more Google Ads Display Products for the cosmetics industry

• New "search by image" features in Google my Business (GMB)

✉️ Sign up to the weekly search newsletter: https://email.typeamedia.net

🎙️ Our podcast: https://anchor.fm/canonical-chronicle

💻 Our website beautifully tagged up with UTM parameters: https://typeamedia.net/?utm_source=youtube&utm_medium=canonicalchronicle&utm_campaign=darkmode

WHO AM I?

I'm Ross Tavendale, the managing director of Type A Media, a creative search agency based in London. I make videos about business leadership, web technology, SEO, PPC and how I turned being a Type A personality into a business. 

GET IN TOUCH

I'd love to hear from you. Tweeting @rtavs on twitter is the quickest way to get a response or you can email me on [email protected]

If you're interested in becoming a client of type A, email us on [email protected] and we'll get back to you ASAP.

SOCIAL

Youtube: https://www.youtube.com/channel/UCT-h…

Twitter: https://twitter.com/rtavs

LinkedIn: https://www.linkedin.com/company/type…

Welcome to another Episode of the Canonical Chronicle!

In this episode we discuss How to implement schema to get rich results in the SERPs. We dive into Ways to leverage reviews to sell more on Google, how to use your logo to imrove ranking and we find out if is okay to have a mix of http and https content?

Welcome to another Episode of the Canonical Chronicle!

In this episode we discuss H1s, more tools added to Google Search Console, Googlebot is changing the user agent and much more!

Don't forget to Comment below the song lyric you want to see featured next week!