Welcome to another episode of the Canonical Chronicle!  In this episode we discuss Google update to my Business; The outcome of Rand Fishkin study, which shows that almost 49% of all searches have zero clicks; Carousel text ads on mobile are being tested by Google; A new feature allows you to edit your markup inside search console and .... much much more!

In this episode we discuss the latest update from Yoast SEO plugin for WordPress; Bing announcement of batch mode to blast up to 10K URLs via API. June Algorithm finally finished!  Did you get a big old Google slap? Google engineer, John Muller stated that Google does not use any authority metrics… and much, much more!

Welcome to another episode of the Canonical Chronicle!

In this episode we discuss Google announcing Algorithm Update ahead of time, that sends all SEOs in a bit of a frenzy; Google announces that all new sites will move to mobile first indexing and after the announcement last week at Google IO, Google 3D/AR integration is now live!…and much much more! 

Welcome to Episode 28 of the Canonical Chronicle !

Today we discuss the first victims of the June 2019 update, we explore a little term called “Diversity in Search Results”, new guerrilla campaign by NorthFace Jacket that received a lot of backlash and much much more.

Search and the City is a SEO podcast that get's under the skin of marketers all over the world in their natural habitat...their own back yard. Drop in on a live video call between Ross and his guests as they explore the city and show you around some of the coolest locations on the planet whilst talking shop.

In this Episode we are joined by Executive Director at PPC Designs and SEMrush PPC Academy Professor Joel Bondorowsky.

The two first talk about how Joel started in the ppc world. Joel tells us a little about his past and the two talk about the tech and start-up culture in Israel, and we hear what Joel has recently been up to.

We then go through Joel's on-boarding process and we hear how if he had us as a client he'd generate money for us. We hear the process behind how he creates a team around him and the value of ownership, before then discussing PPC VS Display and content advertising.

We also hear about Joel's PPC process, we hear some tips on how to get the most value from facebook Ads and we hear why Display in 2019 is alive and well. The two then discuss recent changes to the industry and its tools.

Joel then tells us how he structures his PPC offering and how involved are his clients in his work. The two then talk about multi-channel attribution and Joel shares how he goes about hiring people.

Finally we hear why PPC still needs SEO, the value of Brand. We hear a little about medical marijuana and the constraints on PPC for the medical industry and we hear some gems on profession based targeting.

Search and the City is a SEO podcast that get's under the skin of marketers all over the world in their natural habitat...their own back yard. Drop in on a live video call between Ross and his guests as they explore the city and show you around some of the coolest locations on the planet whilst talking shop.

Ryan Foland is a Global Keynote Speaker and Managing Partner of InfluenceTree, a personal branding accelerator that teaches people how to build their brand. He is recognised by Inc. A 4 time TEDx speaker whose talks have been named in Top TED lists, Ryan works with thought leaders to create and syndicate content that reveals their whole self to drive differentiation, growth, and loyalty.

Ryan takes us on a tour of his beloved boat, before talking about his experience living in England. He then shares with us his views on speaking things into existence; Ross and Ryan then get into the topic of “form over course”.

Ryan tells us what he’s recently been up to. The two then discuss “solution based selling vs product based selling” and tell us why the former is more beneficial than the latter. Ryan then tells us the issue with talking and why we can’t stop and then takes us through the concept of “taking a pause”.

In this section Ryan gives us tips on how to better communicate. The two discuss the value behind being authentic and Ryan introduces us to the “5 levels of Exposure”.

We discuss Ryan’s upcoming book “Ditch The Act”. We hear how Ryan plans his days and how he uses “Eco-therapy” to rebalance himself. We explore the real meaning of productivty and Ryan tells us about Parkinson’s law.

In this section Ryan tells us what his "inciting incident” was, he then tells us about the power behind ditching the act. He breaks down the “5 levels of Exposure” and we spot a dolphin

Search and the City is a SEO podcast that get's under the skin of marketers all over the world in their natural habitat...their own back yard. Drop in on a live video call between Ross and his guests as they explore the city and show you around some of the coolest locations on the planet whilst talking shop.

In this Episode Ross is joined by President and Owner of RustyBrick, Editor of Search Engine Roundtable, News Editor at Search Engine Land Barry Schwartz

We talk route into the industry, Barry tells us what  inspires the work. We get a glimpse into what a normal day looks like for Barry and we find out why Barry doesn’t do SEO consultancy.

Barry then tells us more about Rusty Brick. We find out what his Role is and how they generate new business. We then talk work life balance and get into how  Barry organises and plans his workflow.

Barry tells us in what direction SEO companies should be heading. We talk Knowledge Graph, Link Value and Schema and Barry talks major moves by Google and potential partnerships

Search and the City is a SEO podcast that get's under the skin of marketers all over the world in their natural habitat...their own back yard. Drop in on a live video call between Ross and his guests as they explore the city and show you around some of the coolest locations on the planet whilst talking shop.

In this Episode Ross is joined by electric violinist, artist and SEO Specialist at Webfirm Nik Ranger.

Nik discusses her route into SEO, her current role, the SEO community at large and what she gets up to outside of work. The two discuss work culture, softwares, invaluable Screaming Frog hack and client onboarding process.  She then tells us how she frames her SEO conversations with her clients, she talks KPI structures and tells us how creativity can be used to overcome budget constraints. Ross and Nik go on to discuss algorithm updates, schema, entity and brand authority and industry specifics, link building, disavows, and Nik tells us how she'd optimise a website on a £500 budget.

Search and the City is a SEO podcast that get's under the skin of marketers all over the world in their natural habitat...their own back yard. Drop in on a live video call between Ross and his guests as they explore the city and show you around some of the coolest locations on the planet whilst talking shop.  

In this episode we have SEO Diagnostician, Digital Marketer, Speaker, Growth Strategist, Founder of TopHatRank Arsen Rabinovich.  

They discuss Hacker culture in LA and we get some insight into how Arsen runs his company. Arsen shares with us his roots, how he got into SEO. They also discuss SEO trends and algorithm updates.