New setup for Philly. He starts the day with Kenny and finishes with Kenny. We talk about the importance of bricks and mortar, and how they have a competitive edge over online stores.

On Philly's reading list: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

WWLD Kenny tunes in from Mexico, Laurie's thought work turns into an unanticipated opportunity. Laurie looks at Philly's choices (or not choices).

Will the real Phil stand up? Thank you - a new mic - thanks for your patience.

This short recording was done with a Samson Go Mic Compact USB Microphone

Peter Rodriguez MBA, Chartered Marketer, comes on the show to talk about his Award-Winning Brand Igniter™

Philly still sounds like he's in witness protection - he's going to drown this mic and get a new one.

As a courtesy for the boys, Peter has provided a link for This Commerce Life users to see some of Peter's BRANDMI™ Personal Branding Framework https://www.brandigniter.ca/brandmisample

Finding innovative ways to pitch a buyer a new product. Philly has a new mic and sounds like Kermit the frog (with a cold)

Kenny talks about pitching a product with a different angle.

*apologies for Phil's voice this week. He was using a new mic - and he really sounds like a full frog in his throat.

Philly seeks balance - trying to make changes and have it all. Qualifying jobs, how to find balance

Kenny gets new equipment...looks like a podcaster finally. Kenny goes pro - new equipment, looks like a podcaster. We talk digital minimalism, getting focused on what you love The books that Kenny is talking about:

Digital Minimalism https://www.calnewport.com/books/digital-minimalism/

WWLD turns the podcast upside down. Laurie needs coaching, Kenny drops wisdom, Philly is speechless.

Happy New Year to our audience. We love you all. (even if Kenny doesn't have feelings)

Philly talks about planned obsolescence, and how all the marketing efforts from last year have come together. The guys get into the effects on online, and how businesses compete with online today. (don't give up! Amazon doesn't own it all!)

The guys have the founder of Ener-C, Richard Pollock on the show. Great story about his dog's half brother, and a career in entrepreneurship. From 25 cent puppet shows to now enriching people's lives with better water.

Find Richard on Linkedin here: https://www.linkedin.com/in/richard-pollock-7586a63/?originalSubdomain=ca

Check out Ener-C here: https://www.tryenerc.com/