Kenny celebrates his wedding anniversary with Amelia. Barry comes on the show. More on transitions and how he made the jump from corporate life to entrepreneurship. Philly wonders how Barry put up with Kenny for 29 years!

To reach Barry, you can find him at : [email protected] or https://www.linkedin.com/in/barry-mark-3b01182a

Ken wants Philly to get in touch with his feelings but can't take a compliment. Laurie continues to haunt Kenny.

We follow up and bring Life coach Laurie Shopland on. How to power through the things that are blocking your way. Laurie Shopland https://shoplandhealth.ca comes on the show and coaches Ken and Philly on how to power through blockers.

Philly talks about not doing things that aren't in his wheelhouse, and that prompts a discussion about what to do when you need to change what you're working on. Kenny talks about adapting for change, the guys confirm that they're not normal. Ken picks on Philly.

You'll want to check her out. https://www.facebook.com/thegranolagirl/

Websites, merchandising and experiential oh my! Philly and Ken be their ADD selves and range on a series of topics. Philly talks about research and how finding facts to build a plan isn't different from small companies to big companies. They talk website builders and style guides. They talk CRM - https://www.zoho.com, https://www.hubspot.com/, https://www.marketo.com, https://www.zendesk.com/

Philly looks inside Ken's head to find out what a buyer sees when they do store visits. Kenny spends time in liquor stores and comes out sober. Philly finds out why, and what he's looking for. They talk retailing and retail strategy, and pet peeves about their shopping experience.

Marketing spend....it's not enough. Make sure you measure what you spend on to get the right return on investment. (ROI) Be clear on what your goals are. Philly talks about #marketinggoals and loading up the funnel with opportunities for sales to convert. #mathtomarketing

Philly and Ken talk about the vitamin company that they're working with. What happens when you build a plan, and they change their minds...the team talks more cannabis and Shopland Health's insight cannabis/cbd episode.

Kenny talks about his ADD. Philly wants to do a joint session together next year at Global Pet. Philly wants to get Kenny in front of a lot of owner operators.

The guys talk Global Pet Expo, Kenny plays career counsellor. Philly talks about creating content in the middle of the night. Work hard, play hard - Philly also talks about the talks that he did at the show. You can find them here. https://retailphil.com/presentations

Ken and Philly talk about what to call Kenny. Owner operator guidance counsellor? If you have an idea - send us a note!

Philly gets ready for #GlobalPetExpo and the two sessions he's teaching there. (https://globalpetexpo.org/buyer/seminars.asp) He's teaching "Like.Follow.Share" and "What's Your Time Worth?" Ken and Philly get into how and when you do your own thing versus hiring out work to people to keep yourself moving.

Shout out to Sara Carvalho (http://sarasunshine.com/) for her magical graphic touch.

Philly talks about sweating a marketing budget and how to figure out where to find dollars from.