While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits. 

Today's guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.

Learn more at https://dosist.com 

Key Takeaways:

• Gunner's background in cannabis and how he came to start Dosist
• An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices
• How taking the guesswork out of cannabis is attracting more people to the category
• Variables that are important to luxury brand consumers
• Customer reactions to Dosist's new dose pen and dose dial
• The thought process behind Dosist's high-end yet minimalist retail environment
• Why Gunner believes brick and mortar stores remain valuable in the age of online shopping 
• Where Dosist is in the capital-raising process
• How Gunner is planning to evolve Dosist in the coming years as consumer preferences change