Episode 80: On this episode of Pursuit of Profit, Cliff talks with Katherine Melot, founder of Birthco, a new franchise category in the health and wellness space that focuses on perinatal mothers and infants with chiropractic care, massage therapy, rehabilitation services and hormone balancing. Katherine has built a profitable business working only 37 hours a week.

Timestamps:

01:35 - what is BirthCo. and how it started

06:22 - when to use BirthCo. services

10:18 - what sets BirthCo. apart from other chiropractic care

16:15 - physical therapy for core and pelvic floor

18:54 - where is BirthCo. located

20:45 - how do you acquire customers

22:11 - how many customers have a pelvic floor issue

22:48 - how are services covered - insurance or private pay

24:20 - frequency of visits

25:41 - licensing requirements

28:32 - number of employees

29:47 - what does the space look like

32:06 - hours of operation

33:53 - cost to open BirthCo.

36:03 - item 19

36:51 - profitable

37:40 - disruptor & category creator

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Links:

BirthCo.

Watch this episode on YT here!

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🌐 Website - https://franocity.com/

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💼 LinkedIn -  /cliffnonnenmacher

💼 LinkedIn -   /justinguevara

* Consult with Cliff and Justin @Franocity

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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.