This is 30

In this first episode, Logan McCarty shares the full story behind This is 30, including the parts she has never talked about publicly before. She walks through why her previous podcast came to an end, how that unexpected pause lined up with meeting her now husband, and the winding path that took her from a corporate marketing career to entrepreneurship to where she is today. This episode sets the stage for what the podcast is all about, sharing real stories for high achieving women navigating their 30s.

Main Topics Discussed:

• Why Logan's previous podcast ended and the behind the scenes story she has kept private until now
• Her corporate marketing career, the burnout it led to, and getting laid off during COVID
• Building her own agency, growing a team, and realizing success on paper does not always mean happiness
• Scaling her business back on purpose to make room for dating with intention, which is how she met her husband
• Learning to slow down, sit still, and be present with herself before she could be present with someone else
• Starting a new business rooted in passion rather than pressure, and why it does not need to explode overnight
• Planning a wedding while running a business, and why she scaled back even further to protect that season
• Why treating career goals and personal goals as separate almost always leads to burnout, and how she is learning to build a life where they work together

Connect with Logan:
Follow Logan on Instagram

Follow Logan on TikTok

Apply for a 1:1 TikTok Intensive

Join SOFI: High-yield savings account & EARN FREE $$

Welcome to This is 30:  As a High-Achieving Woman. This podcast is for the women in their 30s or almost 30 who have huge goals and even bigger expectations for themselves. 

Each Monday, host Logan McCarty will show up in your headphones, car speakers, or wherever you listen to podcasts, sharing real-life stories about what it's like to be a high-achieving woman in your 30s. Sometimes the events in our 20s and younger shape our beliefs about situations we find ourselves in once we reach our 30s, and we have to navigate that impact.

Once you hit your 30s, as a high-achieving woman, things change: your body, relationships, careers, etc., and your expectations of yourself might not...so what then?

That's what we're navigating on this podcast. Our 30s can still be fun, adventurous, and fulfilling, even while life is often drastically changing.

Connect with Logan:
Follow Logan on Instagram

Follow Logan on TikTok

Apply for a 1:1 TikTok Intensive

Join SOFI: High-yield savings account & EARN FREE $$