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This Is EXACTLY What You Should Spend on Your Dental Marketing
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
In this episode, Chris Pistorius breaks down one of the most critical – yet often overlooked – pillars of dental practice growth: a strategic marketing budget.
Instead of reacting to random offers or “trying everything,” successful practices use predictable, measurable, and repeatable strategies to drive consistent patient growth. Chris shares how to determine how much your practice should be investing, what channels are worth prioritizing, and how to track what’s actually working.
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
💡 What You’ll Learn:
Why most dental practices fail at budgeting for marketing
How much you should be spending based on your revenue and goals
Marketing channel breakdown: Google Ads, social media, SEO & more
Common pitfalls: trying to market to everyone, skipping tracking, expecting fast results
How to set realistic goals (e.g., 10–50 new patients/month)
Tools for tracking ROI and measuring success
Actionable steps to build your budget and implement with confidence
🛠️ Actionable Takeaways:
Invest 3–7% of annual revenue for stable practices
Newer practices should invest 20–30% of projected revenue
Prioritize Google Ads, SEO, and a high-converting website
Use tools like CallRail and Google Analytics to track ROI
Set a clear goal (e.g., 30 new patients/month) and track weekly
Avoid “spray and pray” marketing — be intentional and strategic
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing
_________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact
Episode ideas? Guest Inquiries?
Contact
View all episodes
By Chris Pistorius
5
44 ratings
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
In this episode, Chris Pistorius breaks down one of the most critical – yet often overlooked – pillars of dental practice growth: a strategic marketing budget.
Instead of reacting to random offers or “trying everything,” successful practices use predictable, measurable, and repeatable strategies to drive consistent patient growth. Chris shares how to determine how much your practice should be investing, what channels are worth prioritizing, and how to track what’s actually working.
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
💡 What You’ll Learn:
Why most dental practices fail at budgeting for marketing
How much you should be spending based on your revenue and goals
Marketing channel breakdown: Google Ads, social media, SEO & more
Common pitfalls: trying to market to everyone, skipping tracking, expecting fast results
How to set realistic goals (e.g., 10–50 new patients/month)
Tools for tracking ROI and measuring success
Actionable steps to build your budget and implement with confidence
🛠️ Actionable Takeaways:
Invest 3–7% of annual revenue for stable practices
Newer practices should invest 20–30% of projected revenue
Prioritize Google Ads, SEO, and a high-converting website
Use tools like CallRail and Google Analytics to track ROI
Set a clear goal (e.g., 30 new patients/month) and track weekly
Avoid “spray and pray” marketing — be intentional and strategic
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing
_________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact
Episode ideas? Guest Inquiries?
Contact
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