It’s the buzzword of the week, the month, and possibly the year.

Generative AI has taken the world by storm and Adobe’s latest offering, Adobe Firefly pledges to take its simplicity of use, and impact to the next level. At the Adobe Summit 2023, we explore the next phase of Gen AI, its ethical considerations, as well as concerns around the ownership of the content it produces.

We also look at the challenges in developing and training generative AI systems, as well as the exciting possibilities for innovation and creativity that they offer, not just creatives but marketers as well.

Photo Credits: Freepik | Racool_studio