This Is How We Do It

Petal & Pup is a fashion brand with humble beginnings in Australia, that has seen incredible growth (400% YoY), & now shipped orders to 80+ countries! What kinds of strategy spark such loyalty in customers, or strike up the best marketing results? We chat with Chantel Brayley, the Head of Brand Marketing at Petal & Pup about tech, performance marketing & loyalty as part of our Melbourne trip for Yotpo's Amazing Women in Ecommerce Awards event series.

Chantel has an impressive career in retail & fashion, working powerhouse brands like Lorna Jane, Napoleon Perdis and Flight Centre. For the last three years, she has built the foundational base of Petal & Pup's Global marketing team to see a team of 15 continue to in areas of creative, public relations, performance marketing & ecommerce. 

• Join the Amazing Women in Ecommerce Community (AWIE)
• Check out Yotpo's Loyalty Programs & Review Features
• Shop at Petal & Pup
• Learn more about Collabosaurus

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Priscilla is one of the most passionate founders I have met. Her career propelled her from the world of corporate finance to the Forbes 30 under 30 list in just two years as her trademarked “yellow tube of goodness” skincare brand Bangn Body continues to reach dizzying heights. The product sells internationally every two minutes & it’s no doubt that Priscilla is a force to be reckoned with!

We cosied up at LaunchLink's offices in Melbourne for Yotpo's Amazing Women in Ecommerce event series, to a sold-out audience keen to hear both Priscilla & Chantel (of Petal & Pup)'s stories. It was an inspiring wine down, I hope you love this conversation as much as I do!

• Join the Amazing Women in Ecommerce Community (AWIE)
• Check out Yotpo's Loyalty Programs & Review Features
• Shop Bangn Body's Yellow Tube of Goodness!
• Learn more about Collabosaurus

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If ever there was a founder who absolutely represented the word 'entrepreneur' it is Alyce Tran. Alyce co-founded the highly successful accessories brand The Daily Edited & exited recently to build lifestyle brand In The Roundhouse, a new beauty brand AND is working with US fashion tech business LTK, formerly RewardStyle. 

Alyce has a true eye when it comes to content & social network building for ecommerce brands. She has consistently built successful product businesses globally & it was my pleasure to ask her about her journey & insights so far. Alyce is a wealth of information & you will love this episode!

• Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
• Learn more about Collabosaurus: http://collabosaurus.com
• Shop In the Roundhouse: https://www.intheround.house/

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Ever wondered how one of the UK's most loved brands approach marketing & brand building? In this episode, we sit down with the amazing Paige Griffith-Carmichael who is the Founder & Director, of Brand Side marketing consultancy firm.  Paige has worked with Marks & Spencer Australia for the past 5 years, dividing her time between Sydney & London as the retailer continues to grow rapidly in Australia. Marks & Spencer is a global retailer with over 30 million customers worldwide, & an impressive online presence in over 105 markets.

Tune in for a deep dive into word of mouth marketing, how Paige built a passion for the lingerie industry & how Marks & Spencer approach nostalgic collaborations locally in order to continue building brand equity.

• Join the Amazing Women in Ecommerce community (AWIE): https://womeninecomm.yotpo.com/
• Learn more about Collabosaurus: http://collabosaurus.com
• Shop Marks & Spencer Australia: https://www.marksandspencer.com/
• Follow Paige at Brand Side Marketing & PR: https://www.instagram.com/brandsideco/

See omnystudio.com/listener for privacy information.

Jumbled is one of those brands that sparks joy. They're also a prime example of a business that absolutely NAILS regular, effective & powerful brand collaborations. 

Today, I'm speaking with the wonderful Pip Brett, Founder of Jumbled about the power of storytelling, building social media & selling out of products overnight, thanks to clever partnerships. 

Shop Jumbled Online
Go to Collabosaurus

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Ashley Sandall is one of the most experienced partnerships experts I have had the pleasure of speaking to. From interning at PRADA, to working across enviable partnerships initiatives at American Express, to now as the Director of Strategic Partnerships at the CFDA (Council of Fashion Designers of America), Ashley's insight into the world of collaborations is second to none!

In our chat, Ashley talks about the power of collaborations, for small business and emerging designers, as well as how ideas bloom through understanding leverage opportunities in a collaboration.

The CFDA is instrumental in organising New York Fashion Week, as well as supporting over 400 American designers via funding, networks, education & partnerships.

I hope you enjoy this chat as much as I did!

Learn more about the CFDA
Follow the CFDA on Instagram

Interested in Collabosaurus? Get Started for free

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Today's guest is Emma Green, Co-founder of Your CEO Mentor, a business focussed on improving the quality of leaders globally through high performance leadership development.

B2B, service based business collaborations have been a much-requested topic for this podcast & in this episode, we dive into Emma's experience growing Your CEO Mentor through clever B2B partnerships, her advice for B2B brands looking to get started & some great examples from the partnerships she worked across throughout her career in agency-land.

A big thank-you to Microsoft Store Sydney for supporting this podcast, you can book into one of their free business workshops or consultation HERE

A few resources we mentioned...

• Collabosaurus
• Email Becky about the B2B waitlist [September 2020 launch]
• Your CEO Mentor Website
• Your CEO Mentor on Instagram
• Your CEO Mentor on LinkedIn
• No Bullsh!t Leadership Podcast

 

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We are so thrilled to bring you this episode as we chat to collaboration & partnerships powerhouse, Claire Boulton of ACMN Marketing & Advertising. Claire's experience working as a destination marketing specialist for Virgin Australia, through to her current role as the Tourism Marketing & Promotions Director for ACMN means she has spearheaded the creation of countless brand collaborations to deliver impact, reach, ROI & enviable industry relationships. 

Claire is responsible for some incredible collaborations at a national scale, for live shows such as Chicago, Wicked, Magic Mike Live & The Book of Mormon - many of which we chat about in this episode! Enjoy.

A big thank you to Microsoft Store Sydney for supporting this podcast, you can book into one of their free business workshops or consultations HERE

A few additional resources...

• Pitch to collaborate with Magic Mike Live 
• Buy tickets to Magic Mike Live (we'll see you there!!)
• ACMN Website
• Follow ACMN on Facebook & Instagram
• Collabosaurus.com

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The wonderful Diana Kay is the Marketing Director of Vogue Australia, GQ Australia & Vogue Living. I am so excited to bring you this conversation because Diana has more than 20 years of experience in marketing & the magazine industry
Over the last 7 years, Diana has led experiential strategy & growth for this highly successful portfolio of brands achieving growth in new geographical locations, uncovering partnership verticals & sponsorship revenue (with a large focus on partnerships & collaborations within the Vogue team)
In Mid 2019, Diana launched Vogue VIP, which is a category first loyalty program that absolutely amplifies its impact through clever collaborations - we’re going to talk through Vogue VIP in the interview but Diana has kindly extended an offer for Collabosaurus listeners - 3 issues of Vogue for $6!
Check out the Vogue VIP x Collabosaurus offer HEREFollow Vogue Australia on InstagramGo to Collabosaurus.com

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MAC Cosmetics have a long history in partnerships, having released over 100 partnership lines since their inception! In our live podcast recording for 'This Is How We Do It' in Sydney, we sat down with Jessica Travers who is the Consumer Marketing Manager at MAC Cosmetics Australia. We chat all things experiential collaborations, creative alignments, & brand values - tune in!
A big thank-you to Microsoft Store Sydney for supporting this podcast, you can book into one of their free business workshops or consultation HERE
Follow MAC Cosmetics on InstagramCheck out Collabosaurus

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