This Is How We Do It

We're so excited to introduce you to Lana Hansen, Chief Growth Officer at Lifeguard Press/ban.do & the Founder / CEO of LHINC.
Lana is a born connector, and the Founder and CEO of LHINC (pronounced Link).A seasoned growth strategist, she's the central hub and secret weapon leading partnerships for many of the most exciting brands, designers, and retailers working across fashion and lifestyle today. Identifying new business opportunities and seamlessly connecting clients from Starbucks to Sephora, she knows how to mobilize consumers and deliver inspired product to grow your business.
Her role is wholly focussed on collaborations & partnerships as a means to grow brands, so we are so excited to take a peek behind the scenes of Starbucks x Ban.do collaborations, & how ban.do approach collaboration marketing as part of a dedicated partnerships team.

A big thank-you to Microsoft Store Sydney for supporting this podcast, you can book into one of their free business workshops or consultation HERE
Check out...Lifeguard PressLHINCBan.doCollabosaurus

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Lauren's incredible career in marketing means she has spearheaded many brand collaborations in her time in senior marketing management positions at both Barbie & Maybelline New York. We are so excited to chat to her about how collaborations with brands such as Australian Fashion Week, The Langham & Peter Alexander came about.
Check out Collabosaurus & get started for freeBook in for a free business consultation at Microsoft Store Sydney & browse their upcoming events

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Gelato Messina are no strangers to brand collaborations - Country Road, Peter's Drumstick, TimTam, Archie Rose, NGV, Deliveroo & so many more have collaborated in different ways with the cult gelato brand. So, we chat to Declan Lee about how they did it, why they continue to collaborate & ask him for his tips for businesses unsure how to get started with marketing collabs.
Check out Collabosaurus & get started for freeSchedule your free business consultation with Microsoft Store, plus browse their upcoming events

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This is how we do it brings a series of conversations with brilliant marketers, delving behind the scenes of creative marketing collaborations & brand partnerships. Together with Microsoft Store Sydney, Collabosaurus is exploring how collaboration marketing can build a business & we’re chatting to the pro’s about how they do it.
Join us for our first LIVE recording at Microsoft Store on December 4th REGISTER HERE

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