Rob McCargow is the Technology Impact Leader at PwC. He works across their UK and EMEA Technology Consulting business to show how their human-led and tech-powered solutions focus on building trust, producing sustained outcomes, and ensuring that PwC delivers lasting value for their clients.

He was the founder of PwC’s AI Centre of Excellence. He has delivered keynote talks in over 40 countries and is now one of PwC's key technology spokespeople and media commentators. 

We discuss:

• The impact of AGI on marketers, agencies and their clients
• Why Ai will make people seek out more human content
• How Ai will impact podcasting 
• Growing your influence in a corporate environment
• How to influence buyers through content

Shoshanna Davis, is an influencer, content creator and Founder of Fairy Job Mother, a platform to empower young professionals with the skills and mindset to stand out, get hired and progress in their careers.

Shoshanna ran employee thought leadership at Intel for 5 years before starting her own business.

We discuss:

1. How to create stand out content for the linkedIn, Instagram and TikTok
2. How to grow your personal brand 
3. Her approach to make your LinkedIn content go as far as possible

Clive Armitage is the CEO of Agent3, a leading global ABM agency.  Prior to Agent3, Clive ran Bite communications for 17 years, one of the most successful PR agencies in the world. 

For a number of years, while he worked in the PR Industry, he was named the UK’s most influential technology PR executive by PR Week. 

We discuss:

1. Strategies to become more influential in your industry
2. How to use your influence as a leader to motivate and inspire your team
3. Tips for starting and growing a successful business quickly
4. Consistent practices of successful Founders/CEOs

Anita Veszeli runs social media, employee advocacy and influencer marketing at Ericsson globally, which involves around 10% of their global workforce or 11,000 people. 

Their Social-First Thinking helps her colleagues around the world to better reach and engage with their customers.

We discuss:

1. Why Ericsson runs social advocacy and influencer marketing
2. The economic value it delivers
3. Why advocacy gets the most out of shrinking marketing budgets 
4. Selecting the right employees to become influencers 
5. Selling the strategy to senior management

Nada Alkutbi is an experienced digital and social media expert, and in 2022, was appointed as a Geo Social Media Lead at IBM. 

She has  worked as both a digital marketing and social media strategist for IBM in the UK & Ireland, as well as leading social media for IBM across EMEA. 

Nada has helped design the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. 

Nada recently led the influencer strategy for IBM’s new brand platform: Let’s Create, and has been nominated in the top 50 marketers at IBM to take part in an eminence program: IBM Marketing Thought Leaders.

We discuss:

• What employee eminence is 
• How they  identified the right influencers for the business
• Integrating influencer marketing into business’ marketing strategy
• How to confidently sell ideas to senior leaders

Neal Schaffer is the author of 4 books, including “Maximise Your Social”, and his newest book, “The Age of Influence”. 

He educates the biggest B2B brands in the world on why and how every business should leverage the potential of influencer marketing. 

trains and consults businesses on social media marketing strategy, influencer marketing, and social selling initiatives. 

He is fluent in Japanese and Mandarin Chinese and speaks to audiences worldwide about those topics. 

We discuss:

• How B2B businesses can grow their influence
• How influencers can elevate social media content 
• Utilising content consistency to build an influence
• How to create cost-effective social content
• How to identify the right internal influencers

Julie Atherton is the founder of the social media transformation agency, “Small Wonder”. she helps organisations embed social media into their strategic development and growth. 

She has worked with many global brands, including Nissan, Axa Group and Deloitte Digital, to name a few. 

She is also the author of a new book, ‘B2B Social selling Strategy’, Connect with customers, build relationships and drive sales.  

We discuss:

• Why B2B social selling has become an invaluable skill
• The value of simplicity in B2B social selling
• B2B influencers and how they can grow your business
• How a presence on TikTok can boost your brand